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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. This rapidly evolving digital technology can analyze more data with greater precision than humans. In 2021, the AI transformation in the marketing market was projected to be worth $15.84

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Can You Introduce CS During Hyper-Growth? Absolutely!

Gainsight

This situation is especially true when the company is in hyper-growth and introducing specialized customer success technology. For Gainsight, one of the best examples we have seen of a company successfully incorporating CS as an ethos and a technology in a time of hyper-growth is Totaljobs. The Role of Technology.

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8 Product Led Growth Strategy Lessons For Your SaaS Product

Userpilot

A product-led growth strategy allows users to experience the product right away without jumping through hoops of advertisements, marketing strategies, and plans before starting the engine. The consumer demands better products and better experiences from the tools and products they use. Become completely customer-oriented.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. Product marketing resources include different formats, from video content to podcasts, blogs, and best tools.

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How to Create Raving Fans For Your SaaS and Drive Product Growth

Userpilot

Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. It’s now your turn to convert everyday customers into raving fans. Raving fans are the customers who are obsessed with your brand and seize every opportunity to passionately tell others about you.

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5 books every marketer should read in 2019

Intercom, Inc.

The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., It’s often so easy to get swept up in the immediacy of technology that we benefit greatly from Kelly’s perspective. However, it’s helpful to pause and look back at the campaigns that brought us here.

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Top Examples of Coronavirus Customer Communication

Alchemer Mobile

We’ve all seen it – companies taking advantage of the current situation and creating robust advertising campaigns to capitalize on the new messaging. But PR stunts and fancy new commercials don’t actually make a difference in customers’ lives. Want to learn more about how to harness the voice of the customer during these times?