User Pilot
FEBRUARY 6, 2023
If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! TL;DR Actionable data in data analytics are the insights that are ready to use. To start, you can track product usage data with click tracking.
Userpilot
DECEMBER 21, 2022
Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? The best marketing analytics tool for your business needs.
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Userpilot
OCTOBER 30, 2022
How can you leverage customer analytics to drive product growth in your SaaS business? In this article, we’ll discuss the 6 different types of customer analytics and how you can collect data for each of them. What is customer analytics? Customer analytics categories.
The Product Bistro
JUNE 25, 2022
As I drift further from Google properties, trying to rid myself of as much of their tentacles of control across the web, I made the decision to delete the Google Analytics tracking in my web properties. and its installation is as simple as Google analytics.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
Userpilot
JULY 12, 2021
Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions.
Product Management Lessons from the Trenches
SEPTEMBER 11, 2018
You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc. I am sure we have all been in a situation like this at some point in our careers and can related to the frustration of not having access to data to make the right product decisions.
Intercom, Inc.
MAY 18, 2022
First-party data is the future of online engagement and customer experiences. This isn’t surprising given competitors such as Apple’s Safari and Mozilla Firefox are cookieless by default – however there are already debates about how Google will collect and use data thereafter.
Apptentive
OCTOBER 28, 2022
Today, we shift the focus toward making your app more visible to encourage downloads at the very top of the funnel with a three-pack of app store optimization tools we love. ASO requires an ongoing, data-backed investment from all app publishers.
Mind the Product
APRIL 21, 2017
How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Advertising would have to be smarter. How advertisements blend into the user interface is critically important.
Indicative
JUNE 7, 2019
For analytics platforms that depend on cookies, this could be a major point of constriction. Apple and Google are both looking to set the bar on what it means to protect user privacy, while not eliminating targeted advertising. Since they are advertising dependent, and are more focused on user choice and privacy preference, they probably wouldn’t make such drastic changes. What does this mean for businesses and analytics?
Amplitude
JULY 17, 2019
Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to. The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques.
Intercom, Inc.
JULY 16, 2022
A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? What are the benefits of customer data platforms?
Userpilot
JANUARY 26, 2021
Customer journey analytics is your greatest resource in making sense of your user data. But can you take action on those insights? If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest.
Indicative
OCTOBER 23, 2020
Every company, of every size — even organizations of just one person — are navigating a data avalanche problem. Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all.
The Product Coalition
APRIL 25, 2022
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better?—?and and not the best product management tools. product pm product-design product-management tool
Userpilot
AUGUST 15, 2022
Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services. Without enough sentiment data, you can’t understand how your customers feel. Survicate NPS Analytics.
Mixpanel
AUGUST 3, 2022
Today, as the co-founder and CEO of software company Census, which offers reverse ETL (extract, transform, load) data functionality as a service to operationalize companies’ analytics , Boris is focused on helping his customers put their data to use to run their businesses better.
The Product Coalition
MAY 9, 2020
Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. A Data Product Manager is like a Product Manager, but who focuses more heavily on Product Data Management. How do Product Managers Use Data?
The Accidental Product Manager
DECEMBER 14, 2020
Is it possible that new sources of data will help product managers in hard times? Perhaps getting more data might be just exactly what you need to make it through this pandemic? The Power Of More Data. Just having access to the data is not enough.
Userpilot
OCTOBER 1, 2021
For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. But with such a saturated market, which tool should you choose? Why you need a user onboarding tool instead of doing it all yourself.
Izenda
JUNE 25, 2020
Data is the currency of product management. In B2B organizations, data analytics solutions can provide a wealth of valuable insights that can inform how the product manager makes decisions related to sales, marketing, and product. In B2C organizations, product managers can use an internal BI tool to collect, visualize, and analyze their most valuable resource – customer data. Customer Data. Sales Data.
Userpilot
JUNE 7, 2021
This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What are the different types of SaaS marketing automation tools? Best SaaS marketing automation tools for SaaS. Customer.io – Dashboard.
Amplitude
JANUARY 28, 2021
So let’s assume you’ve invested a chunk of money—in some cases $1 million or more—into a state-of-the-art data management platform (DMP) for your company. In doing so, you’ve taken an important step toward making your company truly data-driven. Segment Connections Dashboard.
Userpilot
NOVEMBER 19, 2022
What is product service management? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also trial sales and advertising sales support.
Userpilot
JUNE 2, 2022
But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. In-app self-service support reduces churn by empowering customers to solve repetitive problems on their own.
Mixpanel
JANUARY 11, 2021
As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of India’s fastest-growing entertainment networks—Anubhav Shrivastava has led the company’s shift toward data-informed decision making.
Mixpanel
DECEMBER 6, 2021
We spoke to him about how OneSignal-Mixpanel customers he’s worked with use product analytics to unleash the power of relevancy in their user messaging and what it’s meant for their growth and customer experience development. This is where Mixpanel’s product analytics comes into play.
The Accidental Product Manager
JUNE 6, 2022
One-third of Americans live in a place where the Facebook product managers can’t find enough local news being shared on its service to justify building a localized aggregator for that area. The tool that the Facebook product managers use to aggregate local-news is called Today In.
Indicative
JUNE 11, 2020
Analytics, especially, is a sharp contrast to creative, so it’s often challenging to find alignment around a quantitative picture. Is everyone making decisions based on the data ? How customer analytics can help. Data can help. . Run automated daily reports.
Userpilot
JANUARY 14, 2022
Are you using user engagement analytics to measure the success of your SaaS product? So let’s go over some of the most important user engagement analytics so you can improve your retention. User engagement analytics tells you whether users are getting value from your product.
Indicative
OCTOBER 4, 2019
If you’ve been shopping around for a customer analytics program, you’ve probably noticed that many companies offer a Free plan. Free plans allow you to see how a product works with your data and what insights you can gain from your data. Every company can hide certain key features behind a paywall, but many will protect their most advertised features. A free plan’s amount of data history can tell you a lot of things. SaaS free plans.
Mind the Product
FEBRUARY 16, 2017
When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. But we do have common methodologies for framing questions and answering them, for figuring out what’s interesting in your data, experimenting, learning, and growing. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook.
UX Studio
FEBRUARY 2, 2022
You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs.
Amplitude
AUGUST 3, 2020
To optimize your ecommerce conversion funnel for the best customer experiences, you need to use product analytics. Product analytics gives you the quantitative data to do so. This stage encompasses everything from social media advertisements to ecommerce content marketing.
Intercom, Inc.
FEBRUARY 2, 2022
Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows. “As it might be a written document, presentation, data analysis, design, video, etc.).
Usersnap
JANUARY 31, 2019
Digital marketing tools are a way to gain a competitive edge. We put together a list of 25 tools that will help you to satisfy your customers, automate repetitive tasks and give you a better insight into how users are interacting with your customers’ product. If you work with a tool which is missing in this list, just send it to us hello@usersnap.com and we will review it. The Marketing Stack comes with two tools for growing your business.
Mind the Product
JANUARY 18, 2021
Advertising Feature As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. The post Is it Time to Rethink Your Analytics Strategy?
Indicative
JULY 3, 2019
As customers navigate and interact with your website, they create an opportunity for you to measure and improve your performance with data. As a marketer, you can gain deep user insights from that data to optimize customer conversion, engagement, and retention. These insights also allow you to observe how marketing strategies are performing and reveal possible bottlenecks. Knowing what data to track and fully understanding that data can feel like a daunting task.
Mixpanel
AUGUST 18, 2021
Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, the LGPD in Brazil—these laws give more data transparency and agency to consumers, while limiting certain data collection practices.
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