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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. However, creating effective ad creatives is not always an easy task.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. This could be website data (e.g.,

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

If you, too, are looking to streamline your user research process, there is no tool better than Userpilot. It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. She didn’t have to use another tool for this purpose. Book a demo to learn more.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. This rapidly evolving digital technology can analyze more data with greater precision than humans. The source predicted that the value would surpass $107.5 billion U.S.

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Marketing Automation Segmentation: How to Use It to Drive Growth [+ Tools]

Userpilot

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

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Emotion AI: How Far Can It Go?

The Product Coalition

Instead of a face-to-face conversation, we send chat messages or schedule a video call. Emotion AI, like any other AI technique, requires data to enhance performance and comprehend user emotions. The data differs from use case to use case. In today’s world, digital media progressively filter communication.