How Can You Add Value to Your Business by Developing an App?

Juned Ghanchi
Product Coalition
Published in
4 min readMay 27, 2020

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The number of apps in the Google Play Store is 2.87 Million and 2.2 Million apps in the Apple app store. This shows the demand for apps in the market.

Does it make you think do I need one for my business as well?

If yes, the thought came very late. Already plenty of businesses have already developed an app to take their business to the next level. The first step towards converting your business into a brand is hiring a mobile app development company in USA, choosing a platform, and developing an app. If you are still having second thoughts about the idea of developing an app, here are some of the reasons why an app can add value to your business.

Smoothens Communication

One of the highlighting values a mobile app adds to business is that it adds a new channel for communication. The customers can communicate through the app; ask about the products or services. An app is also great for internal communication among employees. It is also of great use to advertise and promote discounts, deals, and attractive offers.

Increase Visibility

Having an app will create a digital presence and a good app will make that presence impactful. An app with good design will hook the customers, increase the sales eventually. Even the search Google accepts Mobile-first approach and hence having a mobile app helps the business to top the search results.

Provides Competitive Benefit

Just like you if your competitors haven’t thought about mobile application development, you will be superior among them. Even if they have an app, you can go a step ahead by offering advanced features. Say for example you have a shopping app, you can consider integrating AR and VR to the customers. Not every shopping app has such a feature to attract their customers.

Added Revenue Channel

There are various ways a business can generate revenue through a mobile application. One of the ways is to place ads to earn revenue. Another way is to keep certain features locked and charge for those features. Also, increased sales mean more revenue which also comes through a mobile app.

Push Notifications

It is one of the best ways to stay connected with users. Whenever a new product or service gets added or there is any offer or discount, there is any contest; the user gets an update by sending a push notification. The business can keep their customer updated and users also don’t need to scroll the app to search for their beneficial offers. It’s a win-win situation for both.

Creates Brand Recognition

Having a mobile app builds a brand. It also improves loyalty for the customers. When customers get everything they want in your app, they won’t go anywhere else. In fact, if you keep a referral reward, they would refer your app to their friends and relatives. They will in turn increase the recognition of your business.

Wider Audience

With an app, you can widen your set of the target audience. Your audience does not restrict to an area of a city. You can expand the boundaries and deliver your products and services anywhere you want. This is one of the best ways to add value to your business through an app.

Promote Sales

With inclined use of mobile apps, the chances of your business discovery through an app is very high. More visibility means more traffic, more traffic drives more leads, more leads create more conversions. This leads to loyal customers and generates more sales.

Mobile apps are a boon for business. Most businesses have shifted to digital platforms for their betterment.

Image Source: adotas.com

Have you?

If not already it is the right time. Make your business bigger, make it global, connect with your bigger audience base, and achieve your goal. Also, make sure to hire a reliable company for your mobile app development services to make you a perfect business app.

What is the use of mobile applications?

There are multiple uses of mobile application, it can build your brand, it can increase your leads and eventually sales. It can expand business inside boundaries or even beyond the boundaries. If you are developing an app for an internal purpose, it can help to connect all the employees, share data, and ease up several tasks.

How do I sell an app idea to a company?

You need to create a plan, jot down the features and functionality, describe the use of the app, show how it solves the user’s problem, choose a target audience, and show revenue generation tactics. This is the best way to sell an app idea to a company. If the company sees potential in your idea they will buy it and start executing the idea into the app.

Does having an app increase business?

Of course, having an app increases business. Having an app makes you reach more potential clients than you have now for your business. Also, it also adds an extra channel for generating revenue. You can invest the money back in the business to expand it.

Is there any app developer not firm?

Yes, there are freelance developers available. But, then you will have to hire a designer, an Android developer, an iOS developer, and tester. Even the application development company provides dedicated developers. If you don’t want to hire an entire company, just hiring a dedicated developer can get your work done.

How mobile apps can help your business?

Mobile apps help the business owner to directly communicate with their clients. It helps your business create a digital presence and a good brand image for your business.

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Juned Ahmed is an IT consultant by profession and is working with IndianAppDevelopers, a leading Android app development company.