Launch Twitter Stories — A Product Case Study
Introduce Twitter stories as a feature and back it with proper data to pitch the idea to Jack Dorsey.
Published in
2 min readMar 12, 2021
Let’s understand what is Twitter?
- Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. The tweets are primarily famous for their short yet concise nature.
- Twitter is the third most used social media platform across the world with a market share of approximately 12% worldwide.
- Advertising and data licensing are the two main sources of revenue for Twitter.
Refining the scope of the problem statement — define the goal and key metric we will be focussing on.
Assumption: The users on the Twitter platform are not engaging more on the platform as compared to other social media platforms such as Instagram, Linkedin, etc.
Goal: Introduce stories as a feature to increase user engagement on the platform.
Let’s dive into user research to understand user behaviour
User Insights
User Personas
Solution
Wireframes
