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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. After Nicole spent time studying and traveling through Europe, she moved out to California and discovered advertising was a great way to use her creative skills.

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Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Lenny Rachitsky

Brought to you by: • WorkOS —The modern API for auth & user identity • Eppo —Run reliable, impactful experiments • OneSchema —Import CSV data 10x faster — Ray (Jiayi) Cao is the global head of product strategy and operations for monetization product at TikTok.

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The Power of Metrics: How to Use Data to Optimize Your Product Strategy

The Product Coalition

Traffic Sources (Organic, Referral, Paid) — This metric measures the sources of traffic to the website, such as search engines, social media, and advertisements. By tracking this metric, you can evaluate the effectiveness of your marketing strategies and identify opportunities to optimize traffic sources.

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Trailblazing Women in Product Management: Heather Weeks, Vice President of Product Management at Marathon Health

280 Group

This gave me empathy for the demands placed on our client-facing teams who always want more from product, and never feel like the product team is moving fast enough to deliver what they need. It’s a quest for balance, between the near-term needs and the long-term product strategy. . First, it is hard to say no.

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From Bad Buys To Brilliant New Product Strategies

The Product Cafe

🫠 Whether it's a pair of shoes that don't fit, a dress that looks nothing like the picture, or a gadget that doesn't work as advertised, we've all been there. How many times can the thrill of online shopping quickly turn into the agony of disappointment? Amazon is on a mission to solve that for you — one bad buy at a time!

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Trailblazing Women in Product Management: Costanza Montresor, Global Head of Consumer Digital Security Product at Vodafone

280 Group

My love of collaboration and “making the customers happy” is what drove me to Product Management where I get to see, not just part of the solution, but the entire process. The biggest challenges are balancing responsibilities and clearly communicating the product strategy. What do you find the most challenging?