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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. By doing so, advertisers can make informed decisions about which ad creative to launch, optimizing their ad spend and maximizing their return on investment. However, creating effective ad creatives is not always an easy task.

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Why is a Vision Crucial to Your Product?

The Product Coalition

Photo: Pixabay/Vision We dream of various things. A vision is intended to capture these aspects in a few sentences and briefly describe how the final product should look like and what it should do. To create the vision, I suggest using The Product Vision Board. The very first step I took was stating the vision.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. 37% of the 4,500 respondents who work in marketing and advertising reported using AI in their work. What is the future of AI in marketing?

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

The role of disruptive platforms Sometimes when there’s a new breakthrough technology, as with what is happening in AI, or the Apple vision Pro, or Web3, it’s simply enough that the product has a “it works” feature. Generally everybody else must pay for their distribution, whether via referral or advertising.

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The Evolution of WhatsApp

The Product Coalition

This vision led to the creation of WhatsApp , which quickly gained popularity for its ease of use and ad-free environment. The introduction of WhatsApp Business in 2018 opened up new revenue streams for the company, allowing businesses to communicate with customers via WhatsApp and providing a platform for advertising and customer engagement.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

He noticed that pretty much every company was leveraging spray-and-pray tactics of cold calling, mass emailing, and generic advertising. Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising echoes this sentiment. But there needs to be a clear vision and purpose – a “why” so to speak.

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How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands. Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers.