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8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. But these skill sets don’t just develop themselves.

Branding 317
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Dealing with an Underperforming Development Team

Roman Pichler

Before I discuss how you can help an underachieving team, let’s briefly explore what good performance looks like, assuming that an agile, Scrum-based process is used. As the person in charge of the product, you depend on the work of the development team and you are, of course, affected by poor performance. What is Bad Performance?

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How Agile Development Impacts Speed and Scalability

The Product Coalition

The overall scope of software development is impacting not only the depths of user’s lifestyles but also the growth and success of businesses and enterprises as well. The prospect that software development brings with it is more than defined and hence pours in immense possibilities and opportunities for both parties.

Agile 79
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Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. Unlocking the secrets of the product development trade-off triangle. CLICK HERE. Key Deliverables.

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5 Timeless Principles of Agile Leadership

Modus Create

Our recent report 2022 State of Digital Transformation revealed that 57% of enterprises had adopted an agile framework for implementing digital initiatives. Even the federal government follows agile methodologies for 80% of its IT projects. . What is Agile Leadership? 5 Principles of Agile Leadership.

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In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager.

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The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT). image below).