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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Perhaps the markets – we’re doing well and the market is growing, but you can’t help feeling that we’re not converting enough of the demos that we do or the conversations we have aren’t turning into business fast enough. The final question we ask is what might we do to fix this? And this is really, really important but notice the wording.

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The Strategic Role of Product Management when Development goes Agile

Pragmatic Marketing

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. There is no single, definitive “agile method.” Spotting fundamental flaws.

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Before you go whaling – automate your sales follow-up for the long tail

Intercom, Inc.

With a high volume of inbound leads, you have a long tail of small accounts that individually are worth less in ARR but collectively could mean a big pay day for your company. Because smaller companies are far more agile and lean, they don’t take as long to make purchases. Multiple stakeholders. Long, complex sales cycle.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

So today we are excited to announce groundbreaking new products, and we’re going to do more than just talk about them – we’re going to demo them. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences. We had an inbound sales team as well, basically quite a few groups.