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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Engineering/Development teams. In working with your engineering teams, your company is likely to be moving toward (or already using) Agile development methodologies.

Webinar 296
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From Product Management Back to Strategy

The Product Coalition

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 140
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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. Here’s why….

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productboard Portal closes the gap between product teams and their customers

ProductBoard

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

Agile is now normal, and continuous development and delivery is the new standard. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both. All this means that building the right product, and delivering it effectively is more important than ever before.

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Empathy -- Lead with your EARS and not with your MOUTH

Bain Public

The challenges of product development are not about products. At times, that requires a lot of diplomacy and emotional agility. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX).

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The Right People in the Right Roles

The Product Bistro

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. But it was never a primary focus.

Outbound 150