Remove Agile Remove Development Remove Product Manager Remove Product Marketing
article thumbnail

Agile Transformation: How to Leverage Product Management

280 Group

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Why Agile Transformation?

Agile 279
article thumbnail

One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! The Critical Part of Product Management That Got Lost.

Agile 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! The Critical Part of Product Management That Got Lost.

Agile 130
article thumbnail

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). 2: Leverage Product-Led Growth (PLG).

Branding 317
article thumbnail

Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . In short, Project Manager is a big job that merits equitable compensation. .

article thumbnail

The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

article thumbnail

Product Manager vs. Product Owner — You Asked, We Answered

280 Group

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? Are Product Managers both Traditional and Agile? Secondly, is an Agile Product Manager a Product Owner? Does that make the Product Owner less important?