The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

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The Product Coalition

AUGUST 24, 2021

Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

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User Testing Development Customer Experience Product Research 154

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

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The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

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The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

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280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly.

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280 Group

NOVEMBER 3, 2020

For our next installment of the Trailblazing Women in Product Management series, I interviewed Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric (PGE). View the full list of this blog interview series to learn the stories of more women product leaders. Sit at the table.

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Userpilot

JANUARY 29, 2023

What is agile release planning? How can product managers leverage them to build successful products? TL;DR Agile release planning breaks the project scope into smaller chunks and prioritizes their delivery over a number of iterations. What is agile release planning? Agile release planning. Book a demo!

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Agile Feedback Software User Testing Product Research 98

280 Group

MARCH 19, 2019

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. Product Manager: beta plan.

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Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

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User Testing Product Research Customer Experience Customer Feedback 98

280 Group

SEPTEMBER 27, 2021

Are Product Managers both Traditional and Agile? Secondly, is an Agile Product Manager a Product Owner? Let’s start by remembering that Agile and Waterfall/Traditional are development methodologies – ways to build a product. Who is more strategic, the Product Owner or Product Manager?

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Product Management Product Manager Technical Review Customer Experience 348

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

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Weak Development Team Analytic Tools Agile Strategy 53

280 Group

FEBRUARY 9, 2022

That’s the thought behind every product innovation, from software platforms to mobile devices, food products, furniture or any consumer product y ou can imagine. It’s the spark that gives rise to innovative, ground-breaking product development. . A Phased Approach to the Product Process .

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The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 124

280 Group

JULY 27, 2020

That’s why each of our training courses includes a one-year membership with the Association of Product Marketing and Product Management ( AIPMM ) and the opportunity to take the corresponding Certification exam. Optimal Product Management & Product Marketing Course. Which is the Best Course FOR YOU?

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Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

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280 Group

FEBRUARY 4, 2022

Meanwhile, other trends impacting Product Teams are gaining momentum, such as Product-Led Growth, data-driven Agile development, data privacy and security, and more. . What Is a Product Manager? . Simply put, Product Managers are responsible for overseeing product development from conception to completion.

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Data Visualization Reporting Tools Research Software Product Management 367

280 Group

NOVEMBER 13, 2020

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! We’d like to thank our readers who help drive our content initiatives to produce proven, practical, and actionable strategies. 2: Agile Transformation: How to Leverage Product Management.

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The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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Weak Development Team Development Product Research Technical Review 101

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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User Testing Product Research Product Marketing Testing 89

Roman Pichler

MAY 11, 2021

Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details. The individual should carry out product discovery and strategy work in addition to taking care of the product backlog work.

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Weak Development Team Product Research User Testing Customer Experience 328

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

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User Testing Product Research Feedback Software Framework 59

280 Group

MARCH 2, 2021

The two groups your Product Managers are likely to work with most closely are your engineering/development and sales and marketing teams… Cue the role confusion. Engineering/Development teams. This means that there is often a Product Owner role as the driver of the user stories and development backlog.

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Mind the Product

MARCH 20, 2018

The Product Lifecycle. We all know the product lifecycle chart. While many of us are familiar with the uphill battle and the grind involved in getting traction and any growth towards product/market fit, the launch and growth phases represent a small fraction of the overall life of a product. Product Lifecycle.

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Strategy User Testing Product Research Technical Review 156

Product Management University

MARCH 16, 2023

In order to make your great idea come to life, you eventually have to prioritize development tasks by collaborating with target customers, stakeholders and other team members. The result is a product backlog, which will take you task-by-task from conception to launch. What is in a Product Backlog?

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Customer Feedback Customer Experience Roadmap Agile 246

280 Group

AUGUST 23, 2021

Very large enterprises: where there’s department and organizational partitions abound, and the company is early in its transition to Agile. Once these roles are tightly connected, something interesting often happens: It’s natural for many POs to become increasingly interested in product strategy and the other key responsibilities of the PM.

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Roman Pichler

OCTOBER 6, 2020

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. How will it differ from competing offerings?

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The Product Coalition

JUNE 4, 2020

The metric was originally developed by Fred Reichheld, Bain & Company, and Satmetrix, and it was introduced by Reichheld himself at Harvard Business Review in 2003. I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit.

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User Testing Product Marketing Product Research Marketing 78

Mind the Product

NOVEMBER 13, 2018

Managing culture can quickly become one of the most complex challenges for companies that seek to scale agile practices. Scaling agile practices [1] in a company requires strong cultural foundations, as you build understanding and trust, between – and within – teams. A lot of companies think of strategy as a chess game.

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Agile Research Software User Testing Product Research 112

The Product Coalition

NOVEMBER 26, 2019

Managers and product managers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. It’s tempting to think that the developers?—?engineers, Development ?

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Onboarding KPIs Product Research Agile User Testing 78

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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Feedback Software Research Software Analytic Tools Product Strategy 225

280 Group

AUGUST 19, 2019

This gives your team the space to execute against your product strategy over multiple releases and return the business results needed for continued investment in your product. Further, by developing a reputation for consistent releases, you’ll be forgiven for the occasional missed date that aggressive teams inevitably face.

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The Product Coalition

JULY 6, 2022

Nowadays, digital products are becoming more and more prominent in our lives, and it’s already part of our daily activities. The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management.

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Startups Feedback Software User Testing Product Research 136

Userpilot

AUGUST 29, 2023

In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed. What is product management? Drives product success.

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Data Visualization Analytic Tools Feedback Software Research Software 105

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. The Completed Launch Strategy.

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Strategy Development Product launches Advertising 56

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

280 Group

FEBRUARY 7, 2019

For example, market research and competitive analysis can be performed. A business case can be developed in a standardized fashion. The Optimal Product Process allows for doing the business and strategy work whether your company is doing Agile, Waterfall or hybrid development. Products evolve over time.

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Development Team Review Product Research Document Download 174