No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. Ecommerce sales will cross the $6 trillion mark this year. Customers have more options than …
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When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing …
Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to …
All companies produce some kind of content, whether that’s in the form of a blog, videos, or social media posts—but …
At Mixpanel, we’re always looking to deepen our understanding of our customers. Even though we’re looking at dashboards and numbers …
We’re excited to announce Mixpanel Session Replay is now available in beta. Level up your customer understanding by combining quantitative …
Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics …
Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make …
A product tracking plan, also known as a measurement plan or event data design, is used to ensure that the …
This is Camera On, where digital builders call in to show us their workspaces and the stuff in them that …
It only takes 5 minutes to get started with Mixpanel. We think that's important because onboarding a new analytics tool …
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. And there are …
You are a builder. And what makes you a builder is not just your ability to code, sketch an illustration, …
Ask anyone in your company, “What are you building?” We'll bet you everyone has an answer. “I’m building a new funnel to …
Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B …
The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services …
We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …
If you’re a data world denizen, you’ve probably come across Benn Stancil’s newsletter. And it definitely made you think when …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …