article thumbnail

Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

article thumbnail

A Comprehensive Guide to Product Manager Salaries in 2024

280 Group

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. SAFe SAFe, often considered a comprehensive guide to large-scale agile development, holds a special place in my professional journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevating Product Management: Insights from the Latest Global Benchmark

280 Group

At 280 Group, we’ve been on a mission since 2018 to map the contours of this landscape with precision and depth. The benefits multiply—from heightened confidence and competence to the ability to navigate complex market dynamics with agility and insight. We learn so much from the experiences of our community every year.

article thumbnail

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. continue reading].

Agile 232
article thumbnail

Document. Refine. Repeat! Mastering the Product Process.

280 Group

In this blog post, we’ll examine the seven phases of the p roduct process and how you can leverage them to make better decisions about marketing and channel strategy, product pricing, and the product portfolio mix. . Market Needs and Product Description documents are created, along with a theoretical product roadmap. Phase 2: Plan

Document 291
article thumbnail

In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

During a typical day, they may meet with senior management to discuss high-level business objectives, present market research, answer questions about product development, or go over the product roadmap. Learn the Agile methodology from the PM perspective so you can rapidly meet customers’ needs. Evolving Along with You.

article thumbnail

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Extensive knowledge of product processes, agile methodologies for product development , and data analytics and visualization are all necessary to succeed in a brand management role, as well. Brand Managers can benefit from formal training in the topics listed above, and others such as Agile Product Management , and Digital Product Management.

Branding 317