article thumbnail

B2B Product Manager Magazine August 2020

Product Management University

There’s one key strategic part of product management that got lost in the agile shuffle. One Critical Part of Product Management That Got Lost in Agile Development. It’s as simple as positioning, marketing and selling high-value business outcomes instead of features & benefits. In This Issue.

Magazine 130
article thumbnail

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. Agile Development: What’s Changed and What Hasn’t? Enjoy our August issue.

Agile 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Product Management University

The B2B Product Manager Magazine June 2017 is now available. Are Agile Frameworks Dominating the Product Management Landscape? The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B. Product Management Playbook.

Agile 113
article thumbnail

The “Agile C-Suite” and Its Role in Growing an Adaptive, Resilient Organization

Agile Velocity

My previous post focused on the Harvard Business Review (HBR) article “The Agile C-Suite” 1. . The title sets up the obvious–Agile isn’t new, but having C-suite level executives embrace it is. This myopic view of Agile has been an impediment to organizational and business adoption. . Denning’s Laws of Agile.

Agile 52
article thumbnail

Your Digital Transformation Program is Wasting Your Money

ProductPlan

In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 Organisations arbitrarily issue new role titles such as Product Owner, Agile coaches are bussed in, and teams are organised in “squads”. It means the introduction of: Agile SDLC Practices. trillion dollars in 2020 alone.

article thumbnail

The 7 Ts of Product-Led Transformation

ProductPlan

According to the CIO magazine, Global spending on digital transformation technologies and services was $1.3 Product-Led Transformation re-focuses the company on the fundamentals of real value creation while embracing the benefits of the faster engines that Digital and Agile practices deliver. That is approximately $900 billion.

article thumbnail

Is Digital Transformation Wasting Your Budget?

Sequent Learning

In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 Organizations arbitrarily issue new role titles such as Product Owner, Agile coaches are bussed in, and teams are organized in “squads”. It means the introduction of: Agile SDLC Practices. trillion dollars in 2020 alone.