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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. Enjoy our August issue.

Agile 100
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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. You may want to combine reviewing the market development together with the product performance in form of regular strategy and roadmap review meetings (as I discuss in more detail in my book Strategize ).

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Your Digital Transformation Program is Wasting Your Money

ProductPlan

In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 Organisations arbitrarily issue new role titles such as Product Owner, Agile coaches are bussed in, and teams are organised in “squads”. It means the introduction of: Agile SDLC Practices. trillion dollars in 2020 alone.

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The 7 Ts of Product-Led Transformation

ProductPlan

According to the CIO magazine, Global spending on digital transformation technologies and services was $1.3 Product-Led Transformation re-focuses the company on the fundamentals of real value creation while embracing the benefits of the faster engines that Digital and Agile practices deliver. That is approximately $900 billion.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

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Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

And marketers with personas, and I with my roadmap. In my blog post Moving From On-Premises to SaaS: Product Management Implications , I address some of the major considerations: an increased focus on agile, a new approach to launch, a new pricing/packaging strategy, and changes in metrics and measurement. prodmgmt #agile.

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Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.