Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Different Types of Market Research 1.

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. The Brave New Agile World. Reduced time-to-market : We can now release new products and features more quickly. Once Upon a Time in Waterfall Land.

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Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

How Agile Has Changed Product Management

Roman Pichler

The Brave New Agile World. As agile practices have become more widely adopted, the processes used to develop products have significantly changed: Product people and development teams now tend to collaborate much more closely. Listen to this article: [link].

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How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations.

Agile Product Management – You Asked, We Answered

280 Group

General Use of Agile – My perception is that Agile is being? How extensively is Agile being used for non-software products? Agile, which is really empirical process control, has been embraced well beyond the software world. Campbell Soup recently used agile strategies to launch a new Epic Crunch Goldfish cracker in nine months, much more quickly than usual.” You can read about it here: Are You Agile Enough for Agile Management?

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How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

How do market researchers add experimentation to drive better business outcomes?

AlphaHQ

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Research

As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

AlphaHQ

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Disruptive technologies and agile research methodologies have ushered in a period of ubiquitous data access, blurring the lines between job functions across large swaths of industries and companies. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams.

Product Discovery Tips

Roman Pichler

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Involving others in the discovery work allows you to leverage their knowledge and expertise, builds rapport, and creates support for key product decisions including the selection of a specific market segment and stand-out features.

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Agile Role Transitions: Keep Austin Agile 2018 Activity Summary

Agile Velocity

Agile Roles are well defined in any foundational training for Scrum or Kanban. At Keep Austin Agile 2018, I presented a talk called “So You Made Your Project Managers into ScrumMasters: Roles Transitions When Becoming Agile”. This talk went over common role transitions that occur during an Agile transformation and some of the challenges that come with these transitions. Learn Agile. Market research was called out as something that might get lost.

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Meaningful Product Processes with IMPACT

ProductPlan

By helping our audience—from sales and marketing to engineering and QA—connect with the customer problem, we will drive better outcomes. Market research—Reveals how others tell their stories and perceive the audience. What will solving this problem unlock in the market?

TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Leaders of product management need agility, influence, trust, empathy, and motivating vision. 2:00] What is agile product management? Agile product management is product management infused or enriched by agile practices and principles.

Breaking The Walls Between Business and Agile Teams

The Product Coalition

Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall?—?Specification users, market and business, fades into the background. However this part of agile development is not practiced as religiously.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales.

Behind the Product: Kellogg’s Succeeds in Meat Alternative Market Thanks to its Data-Driven Agile Approach

280 Group

As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in Product Management. The Power of Market Research and Agile Methodologies.

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales.

MVP is not Just for Startups: The Importance of Finding Your Company's MVP

Generation Focus

The Truth About Minimum Viable Product Research. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs. MVP research should ultimately be viewed as a learning process. Lean startups take a more agile approach that cautiously enters the market only after extensive research. One of the most important elements of this research are customer interviews.

MVP is not Just for Startups: The Importance of Finding Your Company's MVP

Generation Focus

The Truth About Minimum Viable Product Research. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs. MVP research should ultimately be viewed as a learning process. Lean startups take a more agile approach that cautiously enters the market only after extensive research. One of the most important elements of this research are , customer interviews.

MVP is not Just for Startups: The Importance of Finding Your Company's MVP

Generation Focus

The Truth About Minimum Viable Product Research Large companies should look at what their neighborhood lean startup does before they release a product. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs. MVP research should ultimately be viewed as a learning process. Lean startups take a more agile approach that cautiously enters the market only after extensive research.

TEI 233: Everyone wants more agility in their product process and this is how to get it – with Colin Palombo

Product Innovation Educators

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time. To discuss practical ways to add agility and flexibility, our guest from episode 177 is joining us again. 16:22] How do you add agility to a stage-gate process?

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Product Questions to Ask Customers Across the Product Life Cycle

Centercode

Within the world of user research, there are methods for collecting feedback that support each phase with unique customer insights. We’ve included examples of objectives, research types, and methods for every phase of your product’s lifetime below. Your Objective : Identify what your target market needs. Recommended Research Type : Market Research. Secondary research. Recommended Research Type : User Experience (UX) Research.

SDLC Phases and Examples – What Is Software Development Life Cycle

The Basics of Product Management

This is where you do your market research, conduct customer interviews, research your competition and conduct surveys. The feedback that you gather helps you analyze your product market fit. The SDLC example discussed first is the SDLC methodologies agile.

Where, Why, and When Product Managers Should Collaborate With Researchers, and Vice Versa

AlphaHQ

As approaches to data collection evolve along with the increased pace of decision making within businesses, the dynamic between researchers and product management teams is changing. Researchers want to know what makes them tick. Research agile collaboration research

A Decade of Product Management

Melissa Perri

We still haven't quite gotten down "outcomes over outputs" yet, but it's moving in a better direction. -- 2013: "What is this Agile thing? 2019: "If someone says 'that's not agile' one more time I'm going to quit" We took some things a little too far, without really understanding them.

Applying the ‘Target Customer Scenario Canvas’ to Cross the Chasm

The Product Coalition

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. The scoring system shows large potential to win this niche market.

How to design high impact product experiments?

The Product Coalition

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. product growth experimentation agile product-mangement

8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). Like a PMM, the Brand Manager must possess a thorough understanding of a company’s products and services and the market(s) the organization serves. Product Marketin

58 Product Owner Theses

The Product Coalition

The Product Owner Theses A Product Owner is an innovator at heart and thus a value creator for customers and organizations if given a chance to work in an agile manner. and the Product Owner quickly becomes the Achilles heel of any agile organization.

Where, Why, and When Product Managers Should Collaborate With Researchers, and Vice Versa

AlphaHQ

As approaches to data collection evolve along with the increased pace of decision making within businesses, the dynamic between researchers and product management teams is changing. Researchers want to know what makes them tick. Research agile collaboration research

Where, Why, and When Product Managers Should Collaborate With Researchers, and Vice Versa

AlphaHQ

As approaches to data collection evolve along with the increased pace of decision making within businesses, the dynamic between researchers and product management teams is changing. Researchers want to know what makes them tick. Research agile collaboration research

In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse

280 Group

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. This process requires research and competitive analysis, reading and processing customer feedback, and identifying trends.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. If your company uses the term requirement , use either customer/market requirement or product requirement. Create market and product strategy, and a corresponding roadmap.

What is Important for a Young Scrum Product Owner?

The Product Coalition

Be not Limited to Scrum and Agile Although Scrum and Agile have become an integral part of our professional life, many activities go beyond these approaches. For example, market research, communication, price negotiations, cost structure, PR, etc.

The Collision of Product Management and Product Ownership

The Product Coalition

A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. A topic of hot debate in the agile and product circles but with very few answers. The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have

Sure, Waterfall is awful, but…

The Product Coalition

We can all agree that agile is a descriptor that everyone is striving to achieve and that anti-agility tends to be anti-success. Agile does not necessarily equal innovation and dynamic collaboration, nor does Waterfall equal inefficiency and compartmentalization. Deliberate discussions of scope One of the hardest things to do with modern Agile is to keep everyone aware of a project’s scope at any point in time. entrepreneurship startup product-management agile design

Why Professional Services Must Embrace Change — and Product Management Best Practices

AlphaHQ

It’s literally more difficult than it’s ever been before for Fortune 500 clients to keep pace with the market.”. It’s no longer about selling service hours, but instead going to market with products and partnerships. As the market changes, product management and a focus on the voice of the customer must become core consulting capabilities. The value for clients is not: This type of research often solves for only one business case and takes months to complete.

Using Different Types of Personas

Actuation Consulting

You gather data to create the Personas through primary research and also through Voice-of-the-Customer activities. Persona development is driven by market research or Voice-of-the-Customer activities. It is unfortunately fairly common for a product team to build elaborate Personas out of thin air, with no research to back them up. It’s imperative that your company thoroughly investigates a product concept before you dive in full force.