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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 247
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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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article thumbnail

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156
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A Comprehensive Guide to Product Manager Salaries in 2024

280 Group

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. SAFe SAFe, often considered a comprehensive guide to large-scale agile development, holds a special place in my professional journey.

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Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management. continue reading].

Agile 232
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Elevating Product Management: Insights from the Latest Global Benchmark

280 Group

The benefits multiply—from heightened confidence and competence to the ability to navigate complex market dynamics with agility and insight. With a focus on customer needs, she drives innovation and market research, ensuring product strategies align with measurable outcomes.

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TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Leaders of product management need agility, influence, trust, empathy, and motivating vision. 2:00] What is agile product management? Agile product management is product management infused or enriched by agile practices and principles. 2:00] What is agile product management?

Agile 106