Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Product Research Product Management Product Manager Customer Experience 245

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

280 Group

FEBRUARY 9, 2022

In this blog post, we’ll examine the seven phases of the p roduct process and how you can leverage them to make better decisions about marketing and channel strategy, product pricing, and the product portfolio mix. . Market Needs and Product Description documents are created, along with a theoretical product roadmap.

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Document Development Team Review Software Review Systems Review 291

Userpilot

APRIL 1, 2022

How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures. What is a product localization strategy?

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

280 Group

AUGUST 23, 2021

Extensive knowledge of product processes, agile methodologies for product development , and data analytics and visualization are all necessary to succeed in a brand management role, as well. If they don’t know the tools and techniques to develop sound product and marketing strategies, the results can be disastrous for the business. #2:

Branding 317

Branding Data Visualization Product Marketing Reporting Tools 317

280 Group

FEBRUARY 7, 2019

During the plan phase, product managers conduct more detailed and specific market research, along with competitive analysis to determine whether the opportunity is large and profitable enough to be viable. For example, market research and competitive analysis can be performed. CLICK HERE. Key Deliverables.

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Development Team Review Product Research Document Download 174

The Product Coalition

NOVEMBER 26, 2019

Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall?—?Specification QA, but it didn’t fix the planning waterfall : Strategy? users, market and business, fades into the background. In fact they may get worse. Specification ? Development ?

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Onboarding KPIs Product Research Agile User Testing 78

280 Group

MAY 12, 2021

In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. Learn the Agile methodology from the PM perspective so you can rapidly meet customers’ needs. GET STARTED. Starting at. GET STARTED. Starting at. GET STARTED.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Agile is the most common development methodology, so PMs need to be well-versed in its principles. Product manager skills: market research. Product manager skills: user path analysis.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, you will find out about Lean product management, its pillars, how it can be implemented and how it differs from Agile, and why it can be considered a better method of managing product development. But it is not the only game in town.

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Startups Feedback Software User Testing Product Research 136

Good Product Manager

MARCH 18, 2019

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events 74

Events Agile Product Research Product Management 74

DISQO

OCTOBER 15, 2019

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams. Keep tracking your health.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

DISQO

OCTOBER 15, 2019

As unrelated as it may seem, the current state of cross-functional research feels a lot like buying wearable technology and using it to diagnose your health. Gathering and analyzing data no longer falls squarely on the shoulders of market research or consumer insights teams. Keep tracking your health.

Research Software 40

Research Software Feedback Software Product Research User Testing 40

Good Product Manager

MARCH 18, 2019

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events 60

Events Agile Product Research Product Management 60

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Follow the developments at your own company: Are there any changes to the business strategy ?

Product Research 266

Product Research Technical Review Feedback Software Research Software 266

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The product manager decides the strategy and helps define the most effective way for the product development team to get there.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40

280 Group

NOVEMBER 3, 2020

I put together a cross-functional team that spent a lot of time together learning about product management , product development, market research , and marketing. Again, prior to that project, PGE did not do a lot of iterative, product development where the customer discovery process is happening in a very Agile, rapid fashion.

Product Research 296

Product Research Research Software Development Customer Experience 296

Userpilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. This is essential to build a roadmap that drives the product strategy. Conduct market research and user research The product management process starts with market and customer research.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

280 Group

NOVEMBER 25, 2019

The product operations role gives you a great chance to learn about customer behavior, how to conduct market research, and how to manage the product management tool set. And their principal motivation is usually to further the company strategy, and, honestly, advance their own career. The next step is to get strategic.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. As we shifted towards agile methodologies, we required a more quantitative way to echo the customer’s voice in development. Our product teams use it constantly, even in sprint meetings.

Data Visualization 71

Data Visualization Analytic Tools Research Software Development 71

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. What does the GTM strategy cover?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Management 259

Product Management Product Manager Research Software Product Research 259

ProductPlan

OCTOBER 11, 2022

Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. The product owner role was born in Agile scrum , a process initially created to deliver software more quickly by giving the product development team more autonomy in exchange for frequent releases that increase customer value.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

Userpilot

AUGUST 10, 2022

An MVP is an essential part of the Agile product development process. Let’s have a look at the main steps: Conduct market research. Conduct market research. Market research is necessary to assess the current situation in your industry. Market Research. Why should you build an MVP?

Product Research 95

Product Research User Testing Feedback Software Research Software 95

ProductPlan

JUNE 8, 2021

So when I tried coming up with my own mindset and mantra for improving product management, I found myself elevating above the flowcharts and execution strategies, looking for something more universal. Market research—Reveals how others tell their stories and perceive the audience. Ideation & validation—Uncovers more meaning.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

280 Group

JULY 10, 2018

I talked to clients, performed market research, translated that research into requirements, and then worked with Development, QA and Client Services to launch the product to market with Marketing and Sales. I would spend months gathering market research and client feedback. Now we can get the M.V.P.

Product Management 204

Product Management Product Manager Product Research User Friction 204

Userpilot

MAY 5, 2022

Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. 2: Idea management. #3:

Product Research 98

Product Research User Testing Research Software Feedback Software 98

The Product Coalition

DECEMBER 8, 2020

The Product Owner Theses A Product Owner is an innovator at heart and thus a value creator for customers and organizations if given a chance to work in an agile manner. and the Product Owner quickly becomes the Achilles heel of any agile organization. Agile roadmaps are based on objectives and are usually theme- or goal-oriented.

Product Research 88

Product Research User Testing Customer Experience Technical Review 88

280 Group

OCTOBER 28, 2019

As you scale further, you can add in Product Owners to handle the development-side responsibilities, if you’re using Agile methodology. What’s the implications of this choice to our overall strategy? Is it helping us achieve the strategy, or not? For example: If we do this, what will happen to our existing priorities?

Reporting Tools 159

Reporting Tools Product Management Product Manager Data Visualization 159

The Product Coalition

JANUARY 26, 2024

However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. So let’s talk about mini-research. Mini-research means following agile and pragmatic research principles when time is limited and resources are scarce.

User Testing 112

User Testing Product Research Research Software Data Visualization 112

DISQO

MARCH 3, 2020

Strategies that used to give product teams a competitive advantage, such as user research and experimentation, are now widely adopted. They’ll develop the strategy and shepherd the execution using the best practices that they’ve discovered over the past five years. A lot has changed since then.

Data Visualization 64

Data Visualization Product Research Reporting Tools Research Software 64