The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
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Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Centercode
SEPTEMBER 29, 2020
This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. The Small Shift.
Userpilot
SEPTEMBER 29, 2023
We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Ready to get started?
DISQO
JULY 5, 2018
Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. You are running split tests so that your insights are comparative (e.g.
The Product Coalition
NOVEMBER 26, 2019
Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall?—?Specification On the flip side, many development teams are now fully immersed in “Agile world” that is all about delivering small increments of working code according to strict rituals. Specification
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