Agile Marketing Using Scrum

280 Group

Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s, Toyota adopted Agile manufacturing methodologies (specifically Kanban) to reduce waste and increase transparency across teams, and as a way to promptly address constantly changing customer needs. Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product.

Agile 140

Why Agile Marketing is the Key to Successful Products

280 Group

Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. The post Why Agile Marketing is the Key to Successful Products appeared first on 280 Group Product Management.

Agile 182

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Agile In Every Department: Agile Marketing

Agile Velocity

It’s 2019, and Agile has officially transitioned from a software development methodology to a mindset designed for entire organizations. Agile can help teams get on track, own their outcomes, and work toward accomplishing clear goals and objectives. In this miniseries, I’ll highlight trends within four core departments and how leaders can implement Agile to eliminate bottlenecks and waste, increase throughput, and create predictable and empowered teams. Social marketing.

Agile 40

Agile Transformation: How to Leverage Product Management

280 Group

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Adoption of Agile software development practices by the Development organization is often the catalyst to look at the whole organization. Why Agile Transformation? Product Management’s role in an Agile Transformation.

Agile 179

How to Package and Price Embedded Analytics

Teams of agile developers race along the product. User Classes vs. Marketing Buying Personas While companies may buy your software product, it’s the end users who ultimately use the features. This is why relying on marketing buying personas to drive pricing is a.

Lean, Agile, & Design Thinking by Jeff Gothelf

Mind the Product

When you have one team learning Agile, another learning Lean, and yet another learning Design Thinking, how are you supposed to get to alignment? Jeff takes us through the basics of the three main frameworks – Agile, Lean, and Design Thinking – and then gives us a set of principles that can help us effectively meld them together. What is Agile Really About? The concept of Agile came out of frustration at the way software was delivered.

Agile 153

Agile Product Management – You Asked, We Answered

280 Group

General Use of Agile – My perception is that Agile is being? How extensively is Agile being used for non-software products? Agile, which is really empirical process control, has been embraced well beyond the software world. Campbell Soup recently used agile strategies to launch a new Epic Crunch Goldfish cracker in nine months, much more quickly than usual.” You can read about it here: Are You Agile Enough for Agile Management?

Agile 144

Is Scrum Agile Enough?

Ask Benny

Too many times people confuse agile and scrum. Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is a valid and very popular framework for agile development. This is not agile.

Agile 95

Scaled Agile – Why? When? How?

Modus Create

Agile at Scale, or Scaled Agile, is all the rage! When and who should implement Scaled Agile? Scaled Agile is a way for organizations with many teams to plan, coordinate, and track work on large initiatives. In this blog post, we’ll review why, when, and how organizations should consider adopting Scaled Agile. Why are so many organizations considering the move to Scaled Agile? When should you consider Scaled Agile?

Agile 49

Agile Laws & Distributed Teams

The Product Coalition

TL; DR: Agile Laws and Remote Agile On numerous occasions in the recent past, working with distributed agile teams has amplified existing organizational, technical, and cultural challenges in many organizations. Agile Laws?—?Conclusion

Agile 85

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz

This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. Agile Development: What’s Changed and What Hasn’t? Shifting Markets, Shifting Product Strategy: Three Considerations.

How To Talk To Your Executives About Agile

The Secret PM Handbook

People have asked me “How can I get my execs to support an agile transformation? Reframe the Agile conversation around value. Don’t talk about scrum or methodologies or the Agile Manifesto. Instead, talk about delivering value to the market and how your products and your company can be more successful. Among the things keeping executives up at night are the following three questions: How can I get higher quality products to market faster?

Agile 199

5 Agile Trends We’re Seeing in 2019

Agile Velocity

2019 is our ninth year as a company and marks over 15 years of my personal work with clients as they transition to Agile. Throughout our time as a team, we’ve identified many key issues and problems that affect companies on their Path to Agility. Here are five Agile trends to look out for this year: 1. Companies still struggle with Agile implementation. It’s been 17 years since the Agile Manifesto was created. Remember: Agile is a solution, not an outcome.

Agile 67

Writing Market Requirements Effectively

280 Group

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile and delivering user stories for the product backlog or writing a more traditional market requirements document, there is one technique that I have found can be very effective. The post Writing Market Requirements Effectively appeared first on 280 Group Product Management.

Agile Velocity Joins the Scaled Agile® Partner Network

Agile Velocity

We are excited to join Scaled Agile’s Partner program. This worldwide network includes transf ormation and platform providers who help enterprises facilitate and accelerate business results through the adoption of the Scaled Agile Framework ® (SAFe ® ). About Agile Velocity.

Agile 56

Agile Velocity Joins the Scaled Agile® Partner Network

Agile Velocity

We are excited to join Scaled Agile’s Partner program. This worldwide network includes transf ormation and platform providers who help enterprises facilitate and accelerate business results through the adoption of the Scaled Agile Framework ® (SAFe ® ). About Agile Velocity.

Agile 52

Agile Coaching – A Key Role to Improve Performance

Agile Velocity

What Does An Agile Coach Do? Learn more about utilizing an Agile coach for a successful transformation. The same is true for Agile Velocity (AV) Coaches. AV Agile coaches help organizations by accelerating their adoption of Agile methods in order to better achieve their business objectives. Coaches use our Path To Agility ® framework to prioritize the business outcomes, identify, and coach to build the capabilities necessary to enable those results.

Agile 43

Remote Agile Transitions

The Product Coalition

TL; DR: Remote Agile Transitions We are used to saying the Scrum is a perfect probe for organizations, as it will reliably discover all dysfunctionalities. Since the pandemic has forced many of us to work remotely, this unique capability has been kicked into overdrive regarding remote agile transitions. Here are my top-10 challenges of organizational change that remote Agile has made more urgent to address than ever before. ?? Remote Agile Transitions?—?The

Agile 60

Commentary on 14th Annual State of Agile Report ? Part 1.

Agile Velocity

The eagerly anticipated 14th Annual State of Agile Report was published earlier this week, and like previous publications, there are some fantastic insights. Benefits of Agile. The top benefits of adopting Agile in this report are fairly consistent with recent years.

Agile 52

Dominating Your Market, Agile Role Clarification and The Price of One-Off Features

Proficientz

This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. Win the “Customer Value” Relay Race and Dominate Your Market. Are Agile Frameworks Dominating the Product Management Landscape? The post Dominating Your Market, Agile Role Clarification and The Price of One-Off Features appeared first on Proficientz - Product Management Training for B2B.

How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

Mind the Product

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products. Agile optimises software delivery – the most powerful part of this framework is that it values responding to change over following a plan.

Agile 142

How To Talk To Your Executives About Agile

The Secret PM Handbook

People have asked me “How can I get my execs to support an agile transformation? Reframe the Agile conversation around value. Don’t talk about scrum or methodologies or the Agile Manifesto. Instead, talk about delivering value to the market and how your products and your company can be more successful. Among the things keeping executives up at night are the following three questions: How can I get higher quality products to market faster?

Agile 150

Is Scrum Agile Enough?

Ask Benny

Too many times people confuse agile and scrum. Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more. Scrum is a valid and very popular framework for agile development. The Agile Manifesto.

Agile 60

Agile in Every Department: Agile HR

Agile Velocity

Before you get started, don’t forget to check out part one of this series, Agile in Every Department: Agile Marketing. There are two ways to view Agile HR: Using Agile to develop and manage people Using Agile to better manage work, teams, and structure. We’re going to take a deeper dive into the first point on development and management since many of the same Agile principles that apply to marketing also apply to HR.

Agile 40

Metrics in Agile: How to Effectively Measure Your Transformation Journey

Agile Velocity

It is one of the most commonly used, abused, and misused metrics in Agile software development. When it comes to metrics in Agile , the data itself is not the goal — instead, it’s a means of tracking your journey, testing hypotheses, and providing feedback as you head towards your next goal.

Agile 87

One Critical Part of Product Management That Got Lost in Agile Development

Proficientz

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! There’s one part of product management that’s been lost with agile development – longer-term value-based plans that map to customer strategies, goals and priorities. The Irony of Agile Development. Agile Software Development: We’ve Come Full Circle. Is Agile Ruining Your Product?

Achieving Business Process Agility in Product Enterprises

Spice Catalyst

Every product enterprise, no matter what products and/or services they deliver to their markets, face one common business challenge – CHANGE. Example of such changes include: Shift in customer requirements and expectations… Every product enterprise, no matter what products and/or services they deliver to their markets, face one common business challenge – CHANGE.

Webinar: Why Agile Transformations Fail: How to Achieve Agile Results

Agile Velocity

We operate in a world of exponentially increasing market disruption. It is more important than ever for organizations to achieve organizational agility, which is why many companies are embarking on Agile Transformations. However, few of them are realizing the full agile results promised–and needed. In fact, over 50% of all Agile transformations fail. How an organization develops new capabilities by implementing Agile practices.

Agile Died While You Were Doing Your Standup

Mind the Product

Despite the successes Agile has brought us, it’s time to take the things we have learned from Agile and move on. Like the technology we use to build the products we love ages and gets left behind, Agile has died while we were perfecting our standup. Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Agile isn’t to blame for this.

Agile 153

Core Values and Agility Move Southwest Airlines Through the Good & Challenging Times | Emily Beatty & David Hawks

Agile Velocity

Focused initiatives and dedicated Teams are created to deliver on key projects… Agile-like. As we move through undoubtedly one of the most unprecedented crisis, how can the practices we learned from the Agile Teams strengthen Southwest’s ability to adapt once again?

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. 1 Focus on Goals and Benefits.

Is Scrum Agile Enough?

The Product Coalition

Too many times people confuse agile and scrum. Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more. Scrum is a valid and very popular framework for agile development. Agile is just a means to an end.

Agile 73

Agile vs Waterfall – Major Differences

The Basics of Product Management

Top 5 must know Agile vs Waterfall major differences. Agile vs Waterfall is not as common a debate as Scrum vs Kanban. Thus, this article is more for people who have recently entered the job market and have never been exposed to the Waterfall model. Agile vs Waterfall. The agile vs waterfall comparison table is not a summary of agile vs waterfall pros and cons. Basically, I only go over the definitions of agile methodology and waterfall methodology.

Agile 40

6 Signs Your Agile Teams Might Need Training

Agile Velocity

When going through an Agile transformation, Agile teams often feel like they have a good handle on Agile and Scrum. But when asked about their progress toward the business outcomes their organization hopes to achieve by implementing Agile, their answer is not as confident.

Agile 72

The “Agile C-Suite” and The Critical Role It Plays in an Organization’s Path to Agility

Agile Velocity

The recent Harvard Business Review (HBR) article “ The Agile C-Suite ” 1 and Forbes article “Agile Isn’t New: What’s New Is The C-Suite Embracing It” have prompted some good discussion around the Agile Velocity virtual water cooler. . With that in mind, I started to dig into these articles and relate to how we’re addressing organizational leadership with Path to Agility ®. However, the case being made in this article is that “Agile is primarily for innovation”.

Agile 50

Want Business Agility? Use These Seven Innovation Principles

Johanna Rothman

Let me address a little about business agility and innovation. Business agility allows us to create a culture where we plan to change. Too many people think business agility is about the ability to do more of the same, faster. The post Want Business Agility?

Agile 70

Agile Gone Wrong

The Product Coalition

Agile is an awesome approach when done right, but is your team making these common mistakes? Most people will agree that the adoption of agile is now mainstream. This adoption is rightfully so, as agile can be an excellent framework for building software.

Agile 88

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT). For agile at scale, I don’t believe this is true.

Agile 118

“Overcome Transformation Impediments with Outcome-Driven Agility” Presented at Southern Fried Agile 2019

Agile Velocity

Overcome Transformation Impediments with Outcome-Driven Agility – David Hawks – Southern Fried Agile 2019 from Agile Velocity. In a world of exponentially increasing market disruption, it is more important than ever for organizations to achieve organizational agility. Which is why many companies are embarking on Agile transformations. However, few of them are realizing the full Agile results promised.

Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. The pace of change has quickened, there is more direct pressure for marketing to demonstrate its contribution to the bottom line, many more channels of communication are available to reach increasingly fragmented audiences, and all of this must be done with scarce and expensive talent and resources. Despite all this change, many of the core processes of marketing remain unchanged.

Agile 70