Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics platforms track and help analyze this data for trends. Examples of product analytics include analyzing user conversion, activation, and churn …
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Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make …
A product tracking plan, also known as a measurement plan or event data design, is used to ensure that the …
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“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion …
When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
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Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …