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Driving Product Priorities with a Stakeholder Roadmap

The Product Guy

I first heard of “The Chicken and the Pig” analogy the very first time I went to an Agile seminar. They may be the marketing and sales team, the technical supports team, or even your boss’s boss. The other is the marketing team that eventually interacts with the customer and also market product features.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. More than 300 Product Managers and Product Marketers will collaborate, share insights, and network.

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Fighting Shiny Object Syndrome

Product Culture

Printing demo discs was cheap and she just wanted my ok to get some co-branded materials made to package them with, and maybe we could do a seminar together, and dedicate some telesales resources to following up on the leads. It was nearly free marketing, right? I said no. Prioritization Anti-patterns. The Role of Product Management.

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Driving Innovation in a Fast-Growing Industry: The Importance of Organizational Collaboration

Sequent Learning

Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. We rarely have the luxury of a slow-moving market. That’s what it feels like sometimes, as product managers and product leaders; we rarely have the luxury of a slow-moving market.

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Agile Market Requirements

Pragmatic Marketing

Market requirements typically define the problems your product will address using a formal, stilted language known to all technology people. They read like somewhat-technical marketing hype. Imagine going to a college seminar and not being able to ask the professor any questions! Agile is happening. “The product shall.”.

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