The Product Coalition

MARCH 5, 2024

Challenging an emerging myth that Agile is dead, and providing insight on key principles & tactics to finding success with Agile-based product teams. Nowadays it seems to have an opinion of Agile product methods like Scrum. Agile methods like Scrum are not a one-size-fits-all framework.

Agile 113

Agile Data Visualization Research Software Reporting Tools 113

280 Group

AUGUST 23, 2021

There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). Like a PMM, the Brand Manager must possess a thorough understanding of a company’s products and services and the market(s) the organization serves. Today’s marketing teams are data-driven. Overlap in Roles.

Branding 317

Branding Data Visualization Product Marketing Reporting Tools 317

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle.

Product Strategy 400

Product Strategy Strategy Product Research Technical Review 400

280 Group

APRIL 19, 2020

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Everyone must be ready to react to customer and market changes, and ensure they are working on the right task at the right time. Why Agile Transformation? A Long-Term Program and a Company-Wide Effort.

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Agile Product Management Product Manager Customer Experience 279

Agile Velocity

SEPTEMBER 12, 2023

As the pace of change continues to accelerate, embracing agility – the ability to turn on a dime for a dime – has become a key to ongoing success for many organizations. However, when companies launch Agile Transformations in hybrid environments, it can introduce a new set of challenges. All fit our definition of hybrid.

Agile 76

Agile Feedback Software Product Research Strategy 76

Product Management University

AUGUST 23, 2018

This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. Agile Development: What’s Changed and What Hasn’t?

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Agile Roadmap Magazine Marketing 100

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

280 Group

JANUARY 3, 2024

Welcome to 2024, a blank canvas awaiting our strokes of strategy, innovation, and success. In this blog, I’ll share insights and strategies gathered from the product management ecosystem to help you harness the power of 2024 and soar to new heights. Stay agile in the dynamic landscape of product management.

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Vision Product Management Product Manager Product Research 331

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

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Roadmap Agile Technical Review Weak Development Team 332

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Vision Product Research User Testing Roadmap 130

The Product Coalition

JULY 22, 2020

Is your team Agile or Fragile? designed using: canva.com With the massive increase in the number of products launched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. Agile suggests that the voice of all the stakeholders be heard. Are you ready?

Agile 124

Agile Customer Experience User Friction Document 124

Johanna Rothman

NOVEMBER 9, 2023

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. Does that sound like an agile team to you? However, managers don't create features as agile teams do. Agile teams don't assume they make a final product the first time out.

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Agile Product Research Feedback Loop Consulting 95

The Product Coalition

FEBRUARY 25, 2022

Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike. So, does that mean Agile has lost its value?

Agile 130

Agile Feedback Software Software Review User Testing 130

280 Group

NOVEMBER 30, 2023

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. SAFe SAFe, often considered a comprehensive guide to large-scale agile development, holds a special place in my professional journey.

Product Research 156

Product Research Technical Review User Testing Certifications 156

280 Group

DECEMBER 6, 2023

In the dynamic world of agile development, the Scaled Agile Framework (SAFe) and Product Management stand as key players, each with its own set of principles and practices. SAFe SAFe, often considered a comprehensive guide to large-scale agile development, holds a special place in my professional journey.

Technical Review 177

Technical Review Product Research User Testing Certifications 177

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

Document 129

Document Research Software Analytic Tools Marketing 129

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! With agile, you have multiple product managers/owners fully consumed with grooming their backlogs and feeding stories to their agile teams.

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Agile Development Product Management Product Manager 165

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). Cranking user stories through the agile factory. After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 114

Product Strategy Strategy User Testing Weak Development Team 114

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 243

Product Strategy Product Research Strategy Technical Review 243

The Product Coalition

JULY 16, 2023

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted.

Strategy 143

Strategy Product Management Product Manager Management 143

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

Mironov Consulting

DECEMBER 5, 2023

  (For fun, let’s call those things strategies.) ” And this is usually wrapped around an organizational ownership fistfight about who “owns” company-level strategy.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.” 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. This pursuit motivates companies to dream about breakthrough strategies. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. We were 20 when Amazon blocked us.

User Testing 134

User Testing Product Marketing Research Software Marketing 134

Gocious Blog

AUGUST 3, 2023

The best products will align with the company goals and have the right features to satisfy market demands. These decisions require strategy , research, and a team of great players working together.

Agile 81

Agile Finance Product Research Presentation 81

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! With agile, you have multiple product managers/owners fully consumed with grooming their backlogs and feeding stories to their agile teams.

Agile 130

Agile Development Product Management Product Manager 130

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Tip #2: Use Your “About” to Tell Your Story.

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Strategy Product Management Product Manager Weak Development Team 234

Mind the Product

NOVEMBER 8, 2019

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products.

Agile 162

Agile Research Software Product Research User Testing 162

Johanna Rothman

SEPTEMBER 28, 2021

More of my clients say they want business agility. Yet, we don't share a common definition of business agility. Actions matter when it comes to business agility. Since managers create and refine the culture, they can create an environment that supports business agility. An Environment that Supports Business Agility.

Agile 88

Agile Feedback Software Product Research Feedback Loop 88

Gocious Blog

AUGUST 3, 2021

If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio.

Product Strategy 52

Product Strategy Webinar Strategy Marketing 52

Valerian Tech

JANUARY 28, 2024

The Imperative of Adaptive Strategies in Tech The technology sector thrives on change. Adaptive tech strategies aren't just beneficial; they're essential. Crafting Strategies That Evolve with Your Audience Understanding your audience's needs is the first step in developing an adaptive strategy.

Analytic Tools 52

Analytic Tools Feedback Software Strategy Data Visualization 52

Gocious Blog

DECEMBER 29, 2022

Product roadmaps that maximize efficiency while keeping customer needs and market trends top-of-mind give a competitive advantage against the competition, but what about ongoing management of those roadmaps? Manufacturers that invest in the right systems will be better equipped to build agility into their product management strategy.

Agile 86

Agile Roadmap Customer Experience Strategy 86

280 Group

FEBRUARY 23, 2021

Rapid market and technology changes are driving companies to seek increased product innovation and operational effectiveness to keep up with the pace of change. Gaps refer to the difference between ever-increasing market and technology changes, and the skills employees need to keep pace with them. Training as a Business Strategy.

Reporting Tools 194

Reporting Tools Customer Experience Technology Marketing 194

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Chat with us today

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

The Product Coalition

JULY 25, 2022

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? How I defined product strategy would define my professional career. The agile product life cycle started with ideation/discovery. I snapped out of la la land.

Product Strategy 119

Product Strategy Strategy Product Research Product Management 119

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 136

User Testing Product Research Data Visualization Customer Feedback 136

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Product Management Product Manager White Paper Management 246