280 Group

MARCH 2, 2021

In working with your engineering teams, your company is likely to be moving toward (or already using) Agile development methodologies. You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.

Webinar 296

Webinar Outbound Product Management Product Manager 296

The Product Coalition

JULY 16, 2023

Add to that the agile revolution, which yanked product managers deep into the execution ( preparing a sprint every other week requires a lot of work! ), and you’ll see why two decades later the focus of product management had shifted.

Strategy 143

Strategy Product Management Product Manager Management 143

Mironov Consulting

SEPTEMBER 22, 2020

We spin up outbound marketing/support efforts too early. Stakeholders keep expanding the definition of ‘done’, since we can’t ship a real revenue product without features A, B, C, X, Y and Z. This short-circuits learning and slows down delivery. Engineering and Product are written off as intellectual time-wasters.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

ProductBoard

NOVEMBER 15, 2017

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

The Product Coalition

JULY 8, 2019

Agile is now normal, and continuous development and delivery is the new standard. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both. All this means that building the right product, and delivering it effectively is more important than ever before.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Bain Public

NOVEMBER 4, 2018

At times, that requires a lot of diplomacy and emotional agility. Product Managers translate between the need to support the effectiveness of outbound activities (Sales, Marketing, Customer support) and the need for efficiency in internal ones (Strategy, Engineering, UX). with emotions, egos, unique styles, and different goals?—?the

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

280 Group

SEPTEMBER 4, 2020

It is often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. As a UX Designer, I was part of many Agile/Scrum projects, wrote user stories, and prioritized features. At a high level, what’s the difference between the two roles ? Importance of Certification.

User Testing 245

User Testing Product Management Product Manager Certifications 245