Product Management Roles: Whose Job is it? [+Webinar]
280 Group
MARCH 2, 2021
In working with your engineering teams, your company is likely to be moving toward (or already using) Agile development methodologies. You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.
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