In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product. Product Management in the Product Lifecycle In the initial discovery stage, you can expect to be ideating with your peers and conducting user interviews to validate your ideas. MORE

The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. MORE

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. That is, this type of product management team includes the necessary expertise to handle a few products (or a single portfolio) without relying on other teams to fill a skills void. MORE

Project managers are responsible for executing the plans handed off from product management. On top of that, project managers must continually communicate status to stakeholders. Project managers ensure everyone involved in implementation and delivery is on the same page and has the information they need to perform their assigned tasks. There’s no way to manage all those details in their head. That’s why project managers rely on purpose-built tools. MORE

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. Product Strategy MORE

Chances are if you’re an engineer or product manager who works on anything even somewhat related to continuous delivery, Jez Humble wrote your handbook. People he encounters will often say, “Hey, have you heard of this lean product development?” Or, “We do this thing called Agile. Some companies are saying, “We are using this new way of software development called ‘Agile.’” A lot of people are still doing releases evenings and weekends. MORE

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Amplitude helps you use customer data to build great product experiences that convert and retain users. MORE

It’s been over a year since the product management team went on a series of agile/scrum training courses. Product Management Prior to Scrum Before agile working practices where adopted the Product Managers role consisted of a lot of short term tactical wins coupled with continual fire fighting. All Product Managers had a strong idea of the rudiments of scrum and a few where practicing elements of it. Agile MORE

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. That is, this type of product management team includes the necessary expertise to handle a few products (or a single portfolio) without relying on other teams to fill a skills void. MORE