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8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

There is considerable overlap between the responsibilities of Brand Managers and Product Marketing Managers (PMM). Like a PMM, the Brand Manager must possess a thorough understanding of a company’s products and services and the market(s) the organization serves. Today’s marketing teams are data-driven.

Branding 317
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Agile Transformation: How to Leverage Product Management

280 Group

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc. Why Agile Transformation? Product Management’s role in an Agile Transformation.

Agile 279
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Product-Market Fit Lessons Learned, as Stated by Enric Gabarró

The Product Coalition

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. of GMV (Gross Merchandise Value) x month.

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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Work with engineers: “Agile Product Management with Scrum” (Roman Pichler) There are zillions ways to apply scrum. Time goes by, runway decreases.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. Enjoy our August issue.

Agile 100
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One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! The Irony of Agile Development. Agile Software Development: We’ve Come Full Circle.

Agile 165
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One Critical Part of Product Management That Got Lost in Agile Development

Product Management University

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! The Irony of Agile Development. Agile Software Development: We’ve Come Full Circle.

Agile 130