Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons
The Product Coalition
MARCH 1, 2019
Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.
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