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Product Differentiation – What Does Your Product Do Better?

BrainMates

Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective product management plays a crucial role.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261
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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. The first app is an airline, which has seen a massive drop in DAU. So, what are Travel and Hospitality brands to do? Below, you see two apps in the Travel category , but the industries are different.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.

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How a Well-designed Mobile App can Eliminate the Stress of Travel

Alchemer Mobile

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. Putting yourself in your customer’s shoes will help you understand the value of their feedback and input.

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How customer support can keep up with customer expectations

Intercom, Inc.

In a recent survey of customer support leaders, Aircall, an internet phone system specifically built for online call centers, found that controlling costs was the No. Forward thinking companies are starting to make service a part of their product, with messaging at the core. 1 obstacle for these executives.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development.