Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons
Published in
3 min readMar 2, 2019
Can you create a source of advantage by inverting what appears to be a barrier to entry?
Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them.
