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Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.
One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization. It does not imply bottom-up leadership. Leadership still has to lead the way.
When it comes to productstrategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this productstrategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.
Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your productstrategy. This is something that should be constantly discussed within your leadership team.
Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Productleadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic. So
Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Melissa Perri, Author and Founder ProdUX Labs.
Product managers must get clarity on what leeway they have when it comes to setting and adjusting prices. The leadership team will have expectations and assumptions that may not line up with what the “CEO of the product” would prefer. Just like productstrategy and roadmapping , pricing should be a collaborative effort.
They could use our grammar checker to parse real-time conversations with airline pilots in order to identify training or security issues. And selling is hard, in a different way than engineering and product management are hard. If you’re the VP Products, CPO or Director of Product Management, this is a chance to earn your stripes.
No amount of wordsmithing will get people excited if they are exhausted Questions to ask about To your leadership team: How confident the organization is focused on the right things To frontline managers: Is there anything you’re worried about being true that is starting to be true?
If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing productstrategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. Paul: Yeah. Why wouldn’t you do it?
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