The Product Coalition

MARCH 1, 2019

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.

Airlines 66

Airlines Analytic Tools Strategy Leadership 66

Intercom, Inc.

DECEMBER 4, 2019

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Brand Identity: When customers interact with your brand, is your value proposition clear?

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

The Product Coalition

SEPTEMBER 21, 2023

Both are a team sport Both require teamwork to succeed Both require adaptable strategies and tactics tailored to the situation Both are goal-oriented Both need everyone to play their position And both go horribly wrong when the team is not working as a cohesive unit with a strategy.

Roadmap 147

Roadmap Onboarding KPIs Customer Feedback Customer Experience 147

The Product Coalition

FEBRUARY 12, 2019

In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”. A product strategy can be covered in 4 parts (1) Buyer + $ value pool. Find anything?

Airlines 66

Airlines Strategy User Friction Analytic Tools 66

Mind the Product

APRIL 18, 2017

Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously.

Research Software 89

Research Software User Testing Customer Experience Workshop 89

ProductPlan

DECEMBER 30, 2019

Do you give the product away and try to monetize traffic and users through other channels? Or do you position your product as a premium good, with a high enough price tag to return a tidy profit on every sale? Just like product strategy and roadmapping , pricing should be a collaborative effort.

Strategy 74

Strategy Customer Experience User Testing Customer Feedback 74