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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Who wants to buy ads against the same audiences as major credit card or airlines? There are a billion websites.

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Product-market fit–and other innovation observations for product managers June 8, 2018

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

.” But it may be that you’re actually playing against the way people are trying to use the product, and you should instead be saying like, “Hey, they’re using it for Y. It was a collaborative, kind of a Slack-type product that was mobile-focused. New tools, same problems. Why is Delta faster on this?

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Getting to product/market fit is only half the battle.

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Shep Hyken on fostering the cult of the customer

Intercom, Inc.

Ali: I’m a product marketer. “When a customer comes into contact with any aspect of a business, they form an impression” Shep: Let me give you a quick example: airlines. He ran Scandinavian Airlines, and a passenger is his customer. Ali: Awesome. Shep: You said that a lot shorter. That’s my job.

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Is Your Chatbot Artificially Intelligent?

Mind the Product

While chatbots can be a manifestation of your machine learning prowess (or a demonstration of a lack thereof), remember the very basic question on any product manager’s mind: will this new feature add value to my product? A poorly executed chatbot (#abby) will provide more pain and frustration to your consumer than no chatbot.

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Confronting Innovation Challenges: Behind AllianceBernstein’s Business Transformation Journey

DISQO

Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.