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When it comes to productstrategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this productstrategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.
One example that made me realize that I live in a startup nation was when one of the coaches attending the workshop shared that they were working with the IT department of one of the largest airlines to transform it into a great product organization. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern productstrategy, development and design. Her art is held in the collections of companies like Delta Airlines, Survios, Merge, Senetics, StarVR and River Studios.
Or an airline at 34. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Though he had experience in recruiting, sales and product, marketing was new ground for him. Or a mail-order record company at 20.
The leadership team will have expectations and assumptions that may not line up with what the “CEO of the product” would prefer. Just like productstrategy and roadmapping , pricing should be a collaborative effort. Even when product management technically “owns” pricing, product managers are not doing it in a vacuum.
For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)
If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing productstrategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. And there’s some truth to it.
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