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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. Who wants to buy ads against the same audiences as major credit card or airlines?

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Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

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Demystifying Product Management’s Role in Pricing Strategy

ProductPlan

When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Let’s dive into this complex conundrum, while taking a product management lens to the pricing strategy problem. Demystifying Product Management’s Role in Pricing Strategy.

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Going from College to Product Manager

The Product Guy

At Hewitt, I was a Business Analyst on the TWA (Trans World Airlines) and Nalco Team. As Product Manager for a scrappy startup, I led agile sprints, collaborated with leadership and engineers, created user stories, and managed Jira. Once the project was complete, my team and I discussed the lessons learned. Conclusion.

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Why do most startups fail? No, 42% of startups fail because they didn’t solve a market need. Or an airline at 34.

Outbound 112
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All the Awesome Speakers for #mtpcon SF 2017

Mind the Product

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.