Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

The Product Coalition

JUNE 11, 2020

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Mythbusters: Competitive analysis ? Sadly, all of these are huge delusion. It’s not enough to do it once.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

Userpilot

DECEMBER 21, 2022

What is RFM analysis? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. What is the RFM analysis (recency, frequency, and monetary)? RFM analysis: recency score. Book the demo!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Amplitude

JUNE 10, 2020

This means that the concept of a milestone analysis—in which product teams can identify critical milestones in the customer journey—has gone from being a weeks-long search to a three-click discovery. Milestone analysis can be performed through the new Historical Count feature in Amplitude. Milestone Analysis Press Release.

Analytic Tools 125

Analytic Tools User Testing Customer Experience Data Visualization 125

ProductBoard

OCTOBER 24, 2019

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the same set of customers.

Differentiation 75

Differentiation Framework Customer Experience Technology 75

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. And perhaps more importantly, a product strategy provides the analysis that led to choosing those initiatives. In this way, your product strategy can be thought of more as a product business plan.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

The Product Coalition

AUGUST 3, 2023

The Differentiation: Highlight the unique features or technology that differentiates your product. Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions.

Vision 134

Vision Product Research User Testing Roadmap 134

Userpilot

MARCH 27, 2024

Let’s explore some best practices for implementing secondary navigation menus: Using path analysis to tailor secondary navigation based on actual user behavior and preferences. In terms of design, it must be differentiated from the primary menus, including colors, fonts, and placements. Performing path analysis with Userpilot.

Feedback Software 105

Feedback Software Research Software Data Visualization Product Research 105

Roman Pichler

JANUARY 31, 2023

Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. It has been successfully validated, for instance, by interviewing and observing target users, building throwaway prototypes, and carrying out competitive analysis. Focused : There are no more than five features.

Vision 225

Vision Differentiation Download Branding 225

280 Group

JANUARY 18, 2022

Training as a Differentiator. Training is a differentiator. This upcoming webinar will provide you with the critical skills needed over the progression of years of experience and over the progression of titles, based on the insights and findings of the second edition of the Product Management Skills Benchmark Report from the 280 Group.

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

Userpilot

FEBRUARY 25, 2024

Funnel analysis can help you identify the general area where users experience friction. Path analysis can help you identify the happy path for your users. A seamless and frictionless experience can differentiate a company from its competitors, which can be a decisive factor for customers when choosing between similar products.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

UX Planet

FEBRUARY 22, 2024

link] Conduct competitor analysis: Look at how competitors are addressing similar jobs. This can reveal gaps in the market and opportunities for differentiation. Top Things to Know About UX Competitive Analysis 3. Use customer feedback, surveys, and data analysis to determine which jobs are most important and underserved.

Product Research 92

Product Research User Testing User Friction Customer Feedback 92

Userpilot

APRIL 15, 2024

Funnel analysis. Path analysis. By establishing a reputation for excellent customer service, you’ll not only retain customers but also create a powerful point of product differentiation. Based on this actionable analysis , you can spot common pain points and areas where customers are seeking more guidance.

User Friction 105

User Friction Customer Communications Analytic Tools Feedback Software 105

nulab

MAY 10, 2019

a good place to start is with a value chain analysis. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. Differentiation. Differentiation leadership examples include Dyson and Apple. Primary activities. Final thoughts.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. A four-step process for effective Kano analysis. Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute. How does the Kano analysis work?

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

Userpilot

JANUARY 15, 2024

TL;DR The fintech customer experience helps neobanks, cryptocurrencies, and blockchain wallets differentiate themselves from traditional financial institutions. You can measure customer experience within the fintech industry using periodic surveys, post-interaction surveys, and funnel analysis. Try Userpilot and book a demo today!

Analytic Tools 101

Analytic Tools Feedback Software Reporting Tools Data Visualization 101

Userpilot

NOVEMBER 23, 2023

Training your own model requires access to data and technical resources but could be a true differentiator in the market. AI is excellent for data analysis , pattern recognition, and automation. As it’s great at data analysis and pattern recognition, AI also helps PMs make better-informed decisions.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Actuation Consulting

JULY 30, 2018

How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This tool is the Competitive Analysis Matrix. A Competitive Analysis Matrix is usually presented in a spreadsheet format. How the Competitive Analysis Matrix Works.

Customer Experience 40

Customer Experience Consulting Differentiation User Experience 40

280 Group

JULY 26, 2021

To that end, Product Managers will need to re-skill with a focus on digital and learn how to incorporate real-time data gathering and analysis into their product strategies and planning processes. 2: Customer Experience and Competitive Differentiation. Today, more than 50% of U.S.

Data Visualization 317

Data Visualization Reporting Tools Research Software Analytic Tools 317

Alchemer Mobile

JULY 11, 2019

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Focus on benefits in your competitive analysis. Perform a SWOT analysis from your competitor’s perspective.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. Trend analysis Funnel analysis Funnel analysis in Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Product Research User Testing 105

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Churn analysis to understand where customers fall off from completing critical tasks within your application.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Mind the Product

JUNE 2, 2020

A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. There is no monopoly on good product ideas. They can come from many places. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Read More.

Customer Feedback 146

Customer Feedback Differentiation User Testing Marketing 146

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Evaluation criteria.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Userpilot

APRIL 2, 2024

Now, there are five ways to analyze power users for valuable insights you can use to your advantage, and they include: Conducting path analysis to understand and replicate power users’ navigation patterns. You can use a tool like Userpilot for data collection and analysis to guide more users to engage in the same patterns.

Customer Feedback 52

Customer Feedback Customer Experience User Testing Feedback Software 52

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more. Data analysis : Feed data into ChatGPT to identify patterns and trends. create content, and more.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JANUARY 14, 2024

Decision-making will be backed by valuable insights from data analysis It’s difficult to imagine a SaaS product manager making decisions based on intuition and hunches in 2024. In particular, PMs will face the challenge of differentiation of their products in an increasingly crowded and competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

FEBRUARY 25, 2024

To analyze where you currently stand, you could run a funnel analysis report to identify drop-off points in the user journey. Funnel analysis chart in Userpilot. Similarly, here’s a trend analysis report showing feature usage trends among users. Trend analysis chart in Userpilot. million.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

NOVEMBER 30, 2023

Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. Take funnel analysis as an example.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

AUGUST 8, 2023

A complete analysis of the market trends, your business plan, market situation, potential customers, competitors, and marketing strategies should be done to reduce the chances of business failure or any increased cost in the future. The product or services you provide should have a uniqueness that differentiates your business from others.

Banking 114

Banking Government Finance Naming 114

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. Product analytics – tools like session recordings, funnel analysis , or feature tagging allow you to objectively analyze user behavior inside the product to identify customer pain points and preferences.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

OCTOBER 9, 2023

The major differentiator is their purpose: A minimum viable product (MVP) is used to test the feasibility and viability of a new product idea. You can know this by looking at their JTBDs and past engagement data using a trend analysis report. Trend analysis report in Userpilot. Funnel analysis with Userpilot.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization User Testing 105

The Product Coalition

DECEMBER 10, 2020

While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Strategy guru’s analysis When learning how to play a new sport, it is always useful (and fun) to see how an expert does it.

Differentiation 120

Differentiation Books Strategy Product Strategy 120

The Product Coalition

OCTOBER 13, 2022

Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. It gives you a way to identify your value propositions to differentiate. ??????????? Questions asked with a bias will bring useless answers. Poor questions yield little value. ?? Blue ocean shows you how a circus can be #innovative.

User Testing 143

User Testing Books Product Marketing Marketing 143