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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

What is marketing funnel analysis? How is it different from sales funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

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How to Perform A Product Feature Analysis

Userpilot

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This article aims to simplify feature analysis. A step-by-step process for effective feature analysis. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products.

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“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Product Management University

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product.

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Private Market Investment Outlook: Q1 2024 Analysis and Trends

DevelopmentCorporate

Down rounds, which occur when a company raises funding at a lower valuation than its previous funding round, are a significant trend in the private market. The data from Forge Global’s Q2 2024 Investment Outlook provides valuable insights into the prevalence and impact of down rounds in the current market environment.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.

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How Mixpanel Marketing Analytics unlocks full user journey analysis

Mixpanel

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

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How to Perform Product Trend Analysis for SaaS

Userpilot

With trend analysis, you’ll be able to better understand both internal and external factors affecting your business operations. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Join this webinar to learn how to blend Geospatial data (from SafeGraph), Financial Market and Transaction Data (from Facteus), & Global Websites Visit and Engagement KPIs (from SimilarWeb) to enrich, augment, and improve self-service analytics as well as predictive models.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Feedback Frenzy: Restoring Customer and Internal Alignment for Product Success

Speaker: Evan Leong - CEO & Founder, Product Signals

How do industry leaders like Apple and Amazon successfully leverage customer and market insights to enhance their products, even with vast customer bases and extensive market data? Despite its significance, many organizations struggle to collect and utilize feedback appropriately.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.