Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Userpilot

MARCH 7, 2024

How do you conduct user engagement analysis? When your user engagement analysis reveals that users don’t use a feature enough, design interactive in-app flows to help them discover the feature and teach them how to use it. Highly engaged users are an indication that the product satisfies their needs and provides a positive experience.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

APRIL 3, 2024

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Create product experiments in Userpilot.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 135

Vision Product Research User Testing Roadmap 135

280 Group

JUNE 19, 2020

They don’t take the time to build a full picture of the competition, or analyze the data to develop a competitive strategy. We’ll begin by discussing how to “walk a mile” in your competitor’s shoes – to develop their competitive strategy. The post Competitive Analysis: How to Dismantle the Competition appeared first on 280 Group.

Data Visualization 218

Data Visualization Research Software Feedback Software User Testing 218

Userpilot

APRIL 21, 2024

If you’re confused about how to reduce support tickets, here are 15 proven strategies to help you out: Personalize your onboarding guidance so customers are better equipped from the start. Regularly perform funnel analysis to discover and resolve drop-off points. How to reduce support ticket volume: Funnel analysis.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel analysis? You’ve come to the right place!

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Let’s take a closer look at what customer analysis is, its benefits, and how to get started. Let’s take a closer look at what customer analysis is, its benefits, and how to get started. What is customer analysis? Why is customer analysis important?

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Userpilot

AUGUST 15, 2022

Wondering how customer sentiment analysis can improve your product’s customer experience and generate more profits? Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services. What is customer sentiment analysis?

Feedback Software 98

Feedback Software Data Visualization Analytic Tools User Testing 98

The Product Coalition

OCTOBER 19, 2020

The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. In addition to hiring really smart people and strong leaders, companies can use Alternative Futures Analysi s. What is Alternative Futures Analysis? Of course, the lesson here is: innovate or die. Validate before acting.

Technical Review 172

Technical Review Analytic Tools Research Software Automotive 172

The Product Coalition

JUNE 11, 2020

Mythbusters: Competitive analysis ? Did you also consider your indirect competition (which may happen to be even more powerful than the direct one)? I’m not saying the feature comparison isn’t useful. It’s not enough to do it once. The better you know your competitors, the better you can predict their next move.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

280 Group

OCTOBER 29, 2022

This position has gained traction in enterprise organizations over the past few years, and for good reason: Product Marketing is essential for getting the word out about a product and driving sales. They typically conduct extensive research about competitors’ products and market conditions to inform their messaging and Go-to-Market strategy.

User Testing 296

User Testing Product Marketing Product Research Research Software 296

Userpilot

MAY 31, 2023

Wondering how to unlock the full potential of your survey data and if survey data analysis will be of any help? The sheer volume of data generated can quickly become overwhelming, and this is where survey data analysis can help you. Quantitative data is numerical data or information you can easily measure for analysis.

Data Visualization 98

Data Visualization Feedback Software Customer Feedback User Testing 98

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Here is what we found . The need for research has grown and scaled.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Spot friction and drop-offs with a funnel analysis. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Next, you can dive into the analysis and comparison stage. Segment analysis in Userpilot.

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. What conclusions can you draw from the analysis?

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

280 Group

FEBRUARY 4, 2020

I learned it was the perfect mix of customer interactions, strategy, and engineering. So, I threw my name into the hat for a position on the product team and the rest is history. This is a positive trend, and I’d love to see more of it. I loved the job! I’ll share one of my mistakes.

Analytic Tools 263

Analytic Tools Data Visualization Technical Review Feedback Software 263

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Effective strategies on how to predict customer churn and enhance customer retention: Segment your customers to understand them better and gather data points to identify churn patterns. Poor customer service.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Amplitude

JULY 1, 2020

By running a churn analysis, you can identify ways to fix issues that are causing your customers to leave. What Is Churn Analysis? Churn analysis is the process of evaluating your data to discover where in the customer journey people stop using your product, and why. Types of Churn Analysis.

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

UserVoice

APRIL 10, 2018

Because your competitions’ actions can involved so many aspects of your company’s tactics and strategies, it can be difficult to figure out who should “own” competitive analysis. Either area should be fine, but competitive analysis definitely does not belong on the plate of your sales organization.

Data Visualization 100

Data Visualization Reporting Tools Naming Customer Feedback 100

Userpilot

JUNE 16, 2022

Product marketers can also use CX data to create better strategies to boost initial user engagement and attract relevant prospects. As a result, product marketers can create better strategies to boost initial customer engagement and attract relevant prospects. You can go deeper and conduct customer profitability analysis.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience Feedback Software 98