UX Studio

MARCH 1, 2024

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. But the question arises: How useful are the currently available tools, and what challenges do they generate?

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Even when presented with a prospect offering a 10x MRR compared to the average deal size, it’s uncommon for product-led companies to divert resources from their planned initiatives to create bespoke solutions.

Feedback Software 142

Feedback Software Analytic Tools Onboarding KPIs B2B 142

Mixpanel

JANUARY 4, 2023

We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation?

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Track user interaction patterns. Track user interaction patterns.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. This leads to lost revenue for SaaS companies. What is involuntary churn?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The Process of Creating User Personas Creating UX user personas is a fundamental step in UX design and product management, acting as a key to unlocking user-centric solutions.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 65

Analytic Tools Research Software User Testing Customer Experience 65

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Having a product analytics tool with robust segmentation means that you get better, richer insights and more meaningful engagements with your users.

Data Visualization 58

Data Visualization Analytic Tools Feedback Software Reporting Tools 58

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Facebook is a good example of a digital platform that serves a wide variety of different users. Commonly used in marketing, this may be more relevant for B2C products rather than B2B. . Dive into the analytics.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JUNE 30, 2021

The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. If yes, you’ve definitely heard of Vimeo at some point.

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

Analytic Tools 195

Analytic Tools Customer Experience B2C Enterprise 195

Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR). So what does it take to get to the top? Net Dollar Retention Rules.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. What is a good trial conversion rate for SaaS? Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. Business has changed. CEOs need to change too.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Amplitude

FEBRUARY 8, 2021

App-based delivery soared as did streaming media at home. Original data from Amplitude—the operating system for digital business—shows exactly when the pandemic set the course for new digital trends in fintech, B2B SaaS, ecommerce, streaming media, and consumer tech. Baby Boomers embraced online shopping. Streaming Media.

Analytic Tools 71

Analytic Tools Data Visualization Reporting Tools B2B 71

The Product Coalition

AUGUST 10, 2020

We incorporate data collection methods: Analytics tools User interviews Support tickets Customer success The collected data might be wide at first, so we segment it. Another aspect of the data that we need to consider is the nature of our system or product. Collecting the data So, we start collecting the data.

Data Visualization 177

Data Visualization User Testing Analytic Tools B2C 177

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

Customer Experience 152

Customer Experience User Testing Data Visualization Analytic Tools 152

Amplitude

AUGUST 4, 2020

For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy. There is no “correct” retention rate benchmark to aim for that holds across all SaaS industries. How to Calculate MRR Retention Rate. It’s no joke.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. To help those users get to Aha!

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Product Talk

MAY 13, 2020

For another example, let’s imagine a product team working on a B2C subscription product. If the product team has customers on monthly recurring billing cycles, well-instrumented product analytics, and continuous discovery with their current and lost customers, they likely can see behaviors that indicate a customer is likely to churn.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why? Probably not. back in 2011–12.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52