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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Performance Reporting: Definition, Types, Process & More

Userpilot

Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it!

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User Onboarding For SaaS in 2021: The Ultimate Guide

Userpilot

Good user onboarding for SaaS is part science, part art. A guide on how to pick the best onboarding software. It’s an essential topic for SaaS because of how closely onboarding correlates with financially significant metrics like activation and retention. The best onboarding software on the market is Userpilot.

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Behavior Patterns UX: 8 Types & How to Identify Patterns With Data Analysis

Userpilot

TL;DR User behavior patterns are the systematic ways users interact with a website and app. Understanding these patterns helps behavioral designers identify usability issues, spot user needs, and inform future app development efforts. For example, say your platform provides users with a template library for building feedback surveys.

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Customer Support Tools Breakdown in 2023: Which One Fits Your SaaS Tool Stack?

Usersnap

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

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UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Userpilot

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Although review sites and word-of-mouth can help you narrow down your choices, they can fail to help you make the right decision. TL;DR UserGuiding is a cloud-based digital platform that provides onboarding solutions.

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How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love. Installed code snippet on their website. Speak the same language.