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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Let’s talk with Stas about how this kind of solution differs from the traditional approach to localization, how to train a machine and achieve high quality, and what disadvantages there are to artificial intelligence. Nitro is an online professional human translation platform for translating small texts within 2–24 hours. Interesting.

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Mixpanel for SaaS Analytics: Features, Pricing, and Review

Userpilot

Looking for an effective SaaS analytics tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your SaaS analytics needs. Let’s get started! Try Userpilot!

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Heap for SaaS Analytics: Features, Pricing, and Review

Userpilot

Looking for an effective SaaS analytics tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your SaaS analytics needs. Looking for a Better Alternative for SaaS Analytics?

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Performance Reporting: Definition, Types, Process & More

Userpilot

In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it! Book the demo to see how it can transform performance reporting in your SaaS!