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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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User Onboarding For SaaS in 2021: The Ultimate Guide

Userpilot

Good user onboarding for SaaS is part science, part art. A guide on how to pick the best onboarding software. Onboarding is the ongoing process of educating users about a product. The best onboarding software on the market is Userpilot. What is SaaS user onboarding? Let’s get right into it.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Let’s talk with Stas about how this kind of solution differs from the traditional approach to localization, how to train a machine and achieve high quality, and what disadvantages there are to artificial intelligence. Nitro is an online professional human translation platform for translating small texts within 2–24 hours. Interesting.

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Net Promoter Score (NPS): The Complete Guide for SaaS

Userpilot

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Want to know how to measure your NPS and how to cross-reference it with your user data to guide your product development and onboarding? In fact, most SaaS companies use a wide range of different metrics.

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How aligning product and marketing teams improves customer experience

Mind the Product

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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Mixpanel for SaaS Analytics: Features, Pricing, and Review

Userpilot

Looking for an effective SaaS analytics tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your SaaS analytics needs. Let’s get started! Try Userpilot!

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Product Churn: A Quick Guide For Product Managers To Reduce Churn In SaaS

Userpilot

Are you looking to reduce product churn for your SaaS business? If speaking realistically, product churn is inevitable for SaaS companies but decreasing churn by just 5% can cause your profit to rise as much as 25-125%. Whether a churn rate is good depends on the size of the SaaS business. What is product churn in SaaS?