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So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. Key steps to build and improve your productanalytics strategy. How to apply actionable metrics to different SaaS business stages.
You can gather all the userfeedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on productanalytics correctly. Why actionable productanalytics are important. But why bother fixing it?
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.
If youve recently launched a mobile app and want to increase appusers, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. User acquisition isnt a one-time campaign.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Product teams need a complete, end-to-end solution to address their most common challenges. Leveraging a single platform that combines productanalytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile appmarket increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness.
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Stop relying on outreach alone.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Friction points, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. How can Userpilot help you improve the mobile app experience? Segment users in Userpilot.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). What is app engagement?
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. Lets dive in. Testing Assumptions Before Development 3.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
Many companies invest heavily in acquiring new customers, yet still struggle with growth. According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Customers leave as fast as new ones come in. Most new products never find their product-market fit.
This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses.
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. What is an intelligent app?
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. That includes Appcues, Userflow, Userguiding, and Pendo, besides our own platform. Starts at $299/month for 2,000 MAUs Appcues – Best tool for mobile onboarding automation.
Does your product need a product tour? Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? A great tour should enable users to get unstuck, find core features, and reach value faster. Is there a key action users need to complete early to get value?
Meta Manager, Product Data Operations Meta office. Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. PDO provides data and insights that power machine learning and AI, at the core of all Meta products. Experience building 0-1 products, platform/ecosystem products, or marketplaces.
Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? Your current tools and strategies determine the next best step for improving your lifecycle messaging. moment that shows the value of your product.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
From CEOs and Founders to CRO Managers and more, these experts share the lessons they’ve learned throughout their careers in experimentation at top tech companies and insights on where the optimization industry is heading. This slow ramp-up helps teams catch critical issues early and protect user experience.
You launched a new app, and youre excited to see how its performing. Things seem great initially, but soon enough, you see your analytics dashboard showing a constant decline. Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases.
By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. Its not just about adding AI features to software. Its about rethinking how we design, validate, and deliver products from the ground up. What is intelligent product development?
Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analyticsmarket which made me imagine why and how to solve the problem. What is a position?
billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015. Along the way, he helped Square scale from a late-stage pre-IPO startup to $3.6
What’s your biggest challenge with user communication? Onboarding new users effectively. Converting trial users to paid. Based on user properties (e.g., How personalized are your current user emails? They are highly contextual to in-app actions. Increase user activation and reduce churn.
Frustrated sessions and frustrated users. Studies even show 88% of users are less likely to return after a bad experience, and 13% will tell at least 15 people about their frustration. To diagnose and fix user frustration, you need productanalytics that goes beyond surface-level metrics. We all have them.
Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. A product leader ready to take on a challenge to grow a long-standing underdog product. A risk-averse Product Manager.
Lifecycle email marketing involves delivering relevant information via emails that match the customer’s needs, interests, and preferences at each customer journey stage. Notice how each of these provides relevant content to help the customer succeed in their journey? Contains a clear CTA to onboard the user.
Upsell emails are one of the most powerful tools in your SaaS growth playbook. When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. Strong value proposition statement: Good upsell emails answer the “What’s in it for my user?”
I’m going to take a wild guess and assume that you already understand the importance of mobile in-appfeedbacktools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketingtechnology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaSProducts Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customerinsighttools. These tools are perfect for providing valuable customerinsights to make product improvements and optimize your customer experience.
Is your team struggling to determine the return on investment (ROI) of productmarketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketinganalyticstools can come to your rescue. Book your demo now to see it in action.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.
Do you sit at night wondering how your users interact with your product? You can get the answers you need simply from product management analyticstools. To help you know which tool to use, this article will cover the ten best productanalyticstools. Do they like it?
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?
Collecting and using productfeedback to influence decisions can lead to a better customer experience (CX). This is particularly important because, according to the PWC Future of CX report, 75% of Americans decide to buy a product over others based on the CX alone.
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