eCommerce tools: Secret for small business thrive in a big market
The appropriate eCommerce tool will help your small business grow and scale while saving time and money. Explore this article for more.
In the game of Amazon, eBay, and other retail giants, being a small business is an accomplishment. However, with eCommerce sales increasing by the year and one in four small businesses still missing an internet presence, entrepreneurs may gain a competitive edge and develop their enterprises online.
They must accept new technology and use actionable data to optimize operations and improve customer shopping experiences. But which eCommerce tools are best? eCommerce tools address what? With so many eCommerce options, where do you start? Numerous software companies have developed eCommerce software solutions to assist small business owners in growing their enterprises. In this article, we’ve rounded up some of the best eCommerce tools to streamline your workflow.
eCommerce tools and technologies: An unbreakable bonding
In this digital age, technology touches practically every area of our life, including eCommerce. As previously said, eCommerce tools play a significant role in the success of online businesses. And software technology is critical in the development of such tools. As a result, the link between eCommerce tools and technology is mutually beneficial and inseparable.
We should begin by discussing the necessity for online enterprises to utilize eCommerce tools.
eCommerce statistics: How small businesses compete with larger counterparts
In the last few years, eCommerce has grown to be a crucial part of the global retail system. As with many other industries, retail has changed a lot since the internet was invented. eCommerce software development companies have come up with various solutions for this industry. Thanks to the ongoing digitalization of modern life, consumers from almost every country now enjoy the emergence of shopping online.
- 61% of online consumers in the US have made a purchase based on recommendations from a blog
- 59% of millennials will go to Amazon first when online shopping
- Only 71% of small businesses have their website
- At least 70% of SMEs are investing more in their digital presence
- By the year 2040, 95% of all purchases will be through eCommerce
Looking at the figures, we can see that the eCommerce industry is dominating the market. They will continue to grow and expand further in the future. Is there a place for small enterprises to slip into the eCommerce world of giants like Amazon or Etsy? Only one way — that is the distinction small businesses must make by properly implementing eCommerce tools.
Integrate eCommerce tools and technologies to improve business operations
eCommerce software development companies have built highly valuable solutions for enterprises by applying technology to eCommerce tools. With a robust set of tools, you can simplify the process, run your online store well, and keep costs low. Significant advantages include:
Build and host your online store
eCommerce tools are the building blocks of any online store. eCommerce platforms usually come with tools like website builders that make it easy to make a nice-looking online store and web hosting that lets customers access the site and shop on it.
Evaluate the efficacy of your campaigns
Analytics help online shops figure out what works and what doesn’t. Tools like Google Analytics let you keep track of metrics like key performance indicators (KPIs) and give you information about how profitable your business is. SEO analytics can show you how to get more people to visit your eCommerce store by making it rank higher and be more visible on search engines.
Daily business monitoring
When you run an online store, you must keep track of many moving parts. Some of the best tools for an eCommerce business owner are those that help organize day-to-day business operations, like ensuring that internal business operations and organizational needs are solved.
Create successful marketing campaigns
Marketing campaigns help eCommerce sites build a name for their brand, get more traffic, and turn leads into customers who buy from them again. With the right marketing tools, online businesses can track how well a campaign is doing, create content automatically, and keep in touch with online shoppers through email, social media, and even a blog.
Enhance the customer experience
A PwC report on customer experience found that good customer service brings in customers who are more likely to sign up for newsletters and buy from you again. With eCommerce software solutions for customer service, online stores can take care of shoppers and support them at every step of their customer journey.
eCommerce tools list: Maximize online store performance
Website tools — Unique features to each top eCommerce platform
Here are some of the most brilliant eCommerce software solutions for streamlining your eCommerce website:
Shopify — A powerful all-in-one tool
Shopify is an all-in-one eCommerce platform that assists internet businesses in getting started. A complete collection of eCommerce tools is available, including a website builder with premium and free themes, built-in marketing tools to assist with the creation, execution, and analysis of digital marketing campaigns, a shopping cart with 100 payment methods, and multi-channel selling.
Wix — A beginner-friendly platform
Wix provides a drag-and-drop website builder. As an eCommerce platform, Wix offers the basics: customizable templates, web hosting, and domain name registration. Order tracking and online payment acceptance are other capabilities. More complex features, like analytics tools and robust inventory management, may necessitate the purchase of extra plug-ins — or the use of a different eCommerce platform entirely.
Big Cartel — An art enthusiasts’ site
Big Cartel is an eCommerce site designed specifically for artists and creatives. Big Cartel provides eCommerce options like configurable layouts, domain name registration, and fundamental marketing tools. It can be an excellent place to start an online business, but not necessarily a good place to scale one: payment and integration are limited, and the price is determined by how many things are sold at one time.
Research tool — Bring extensive knowledge of rivals and niches
How would you construct a comprehensive marketing and selling plan if you don’t conduct adequate research about your competitions and distinct niches? Fortunately, there are numerous eCommerce software solutions available. Let us discuss these.
Semrush — A complete digital research tool
Semrush includes various link-building and auditing tools to help you generate more buzz and develop an effective, traffic-boosting SEO plan. It provides traffic metrics and allows you to compare your eCommerce store to up to 5 competitor websites.
Ahrefs — An all-in-one SEO toolset
Ahrefs began as a link-building tool, but the company quickly moved away from that as its primary offering. Ahrefs is one of the best eCommerce tools for researching and evaluating different keywords, thanks to its wide range of keyword filters and an enormous array of data that it can track.
Furthermore, The Site Explorer allows you to examine organic traffic and all backlinks to a website. There’s also a Backlink Checker, which generates a detailed backlink profile for each link that leads to your website. Backlinks with a higher Domain Authority can be seen or filtered in any way.
eCommerce management software — Powerful tool to grow your business
It will be tough for you to compete with others online if you do not have the correct eCommerce management software. These tools can help you automate routine processes so you can focus on what matters most: growing your business.
Fortunately, we’ve got you covered. Here are some of the top eCommerce software solutions for your business management:
Nakivo — A reliable data security solution
NAKIVO Backup & Replication is the all-in-one solution for backup, replication, recovery, and disaster recovery of physical, virtual, cloud, and hybrid environments.
You may schedule backup workflows and have them execute automatically using the solution. Control and manage scheduled operations from a single pane of glass with the Calendar Dashboard capability.
Veeqo — A multichannel management platform
Veeqo is an omnichannel inventory management technology that allows eCommerce store owners to manage their orders, ship, and sync inventory from multiple channels. Veeqo works with various eCommerce platforms and shipping companies, including Shopify, Rakuten, Magento, WooCommerce, Royal Mail, DHL, and many more.
If you require an all-in-one platform to keep a close eye on your inventory, you can’t go wrong with Veeqo.
Monday — A work management and productivity app
Monday is a fantastic choice if you require a project management solution with a streamlined user interface that can be adjusted to meet your specific requirements.
It comes with an array of themes that you may choose. Moreover, it allows you to collaborate with all team members and keep a watch on their productivity.
However, what distinguishes Monday.com as one of the top eCommerce tools is the ease with which it integrates with other tools. Monday works well with other programs like Stripe, Toggl, MailChimp, Microsoft Teams, Google Calendar, Zendesk, and others.
eCommerce marketing tool — Vital strategy in online business
eCommerce marketing tools assist you in spreading the word about what you are selling in the first place. Here are some of the most brilliant eCommerce marketing tools to consider.
OmniSend — An intuitive easy-to-use marketing tool
OmniSend is an email marketing software that automates the sending of emails and newsletters. But it doesn’t stop with emails. The program works equally well with social media marketing, SMS marketing, and various other channels, which it combines on a single platform.
Omnisend enables you to optimize and track the effectiveness of each marketing campaign. This eCommerce software solution also allows you to develop engaging lead forms that will help you capture traffic.
Mailchimp — Robust features for smarter marketing
Email newsletters are a powerful eCommerce tool: They provide a direct link to customers and offer a dedicated space to communicate updates, specials, and other information. An email platform like Mailchimp streamlines the marketing process by helping you develop, send, and track email marketing campaigns.
A bonus: Mailchimp connects with Shopify, meaning it syncs your Shopify data — including customer, product, and purchase data — to Mailchimp.
Buffer — A streamlined social media management tool
Having a constant social media presence is a simple method to boost the visibility of your online store. Buffer is a simple social media management application that simplifies the process. It’s an eCommerce software solution that allows online stores to pre-schedule social media material for Facebook, Twitter, Instagram, and LinkedIn.
Buffer also offers various metrics that you can use to track post-interaction and have a better understanding of your campaign’s performance. It’s one of the most viable techniques for ecommerce promotion on social media networks.
eCommerce Analytics — The final step to evaluate business performance
Finally, eCommerce software development companies also built features for analytics tools.
After all, what’s the purpose of creating innovative initiatives if you can’t measure their success? When carrying out your numerous efforts, you must be aware of what is and is not working.
Google Analytics — An old-but-gold solution
According to an Econsultancy.com report, more than 70% of businesses now use Google Analytics to track their online performance, and it’s simple to see why. For starters, this powerful analytics tool is entirely free to use. For another, its great visualization features allow you to effortlessly track your landing pages, your site visitors, and their activity.
Optimizely — A world’s leading experimentation platform
Optimizely is a digital experiences platform that helps you experiment with comparative research known as A/B testing and offer customized, targeted messaging to eCommerce site visitors. In practice, this means you may acquire insight into the efficacy of your experiments and utilize that data to determine what content will (and what won’t) convert.
Microsoft PowerBI — An interactive data visualization software
Microsoft PowerBI, arguably the most efficient and user-friendly data reporting tool in the world, takes data analytics to a new level. It combines powerful analytics with an amazing user interface to provide you with all the information you need about the operation of your website. You can easily track the performance of landing pages, different campaigns, and other pages.
Final words
eCommerce is a highly competitive and hostile market. It is, however, a very profitable piece of cake for those who know how to take advantage of it. Even if you are a small business in this market, you can still flourish if you use the correct eCommerce tools.
