Remove Analytic Tools Remove Looker Remove Product Marketing
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Analysis depth vs. breadth.

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How to Become a Product Analyst [+Tools and Resources]

Userpilot

There are courses that are verified and well-acknowledged for a product analyst to start your journey of becoming one. Best tools for product analysts Best tool for Product Analysis ( Userpilot ) : Userpilot gives you insight into your product performance and helps you understand user behavior.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.

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Who should really own your tracking plan?

Iteratively Blog

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The product team has defined the goals and metrics for this new feature and will have a view of what event tracking is needed to measure those metrics. Looker and Mixpanel). Data team and PM are distraught.

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

“When I came out of grad school, I was initially a Product Manager on a typical development team at LogMeIn. I found myself writing stories, pulling together some analytics, doing ‘normal’ Product Manager things. His story is a valuable lesson for any product team contemplating a Product Operations-like role.