PMLesson's Ace the PM Interview

MARCH 5, 2025

🧠 Check out our complete data analytics interview prep course. Data-Driven Work Experience Each bullet starts with an action verb and showcases measurable achievements (e.g., " Developed an automated revenue reporting system, improving response time by 40% "). ✅ Passes the ATS (Applicant Tracking System) filters.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?

Analytic Tools 98

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Userpilot

JUNE 28, 2024

If you are a SaaS company, the chances are you’ve come across the term “self-serve analytics” at some point online. Unlike traditional data analysis methods, self-serve analytics equips everyone in your organization to explore data and take the right actions in real time. Choosing a good business intelligence tool.

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Userpilot

SEPTEMBER 25, 2023

With companies relying entirely on data, it’s common sense to carry out SaaS reporting. The different reports can offer a variety of insights that help manage your product in the right direction. TL;DR SaaS reporting helps to track key metrics and inform the right decisions backed up with data.

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Indicative

OCTOBER 23, 2020

Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack?

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Userpilot

NOVEMBER 14, 2023

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105

Userpilot

APRIL 3, 2024

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. When choosing a dashboard tool, pay attention to the ease of use , customization, integrations , value, and data privacy to meet business needs effectively. Let’s dive in!

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Indicative

NOVEMBER 11, 2020

Experts predict the Customer Analytics market will top $24 billion by 2025. That’s where Customer Analytics comes in. Focused on democratizing access to data-driven decision making, Customer Analytics tools empower non-technical users (like marketing and product teams) to make sense of all the data.

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Mixpanel

FEBRUARY 6, 2020

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Indicative

FEBRUARY 25, 2020

So, we rely on software, spreadsheets, and statistical packages to make our best judgment calls. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. If you use Looker, for instance, you probably rely on this platform’s data capabilities.

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Reveal

DECEMBER 1, 2021

Reveal Embedded Analytics. Choosing the right embedded analytics platform for your business needs is paramount. Table of contents: What are embedded analytics platforms? Embedded analytics benefits Top 7 embedded analytics platforms Reveal Looker Toucan Sisense Logi analytics Tableau Power BI.

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Userpilot

JULY 24, 2023

The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! Zendesk communicates with external apps via API, so creating integrations is easy. How many apps does Zendesk have?

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ProductCraft

DECEMBER 11, 2019

This week on Product Love, I sat down with Daniel Mintz, the chief data evangelist at Looker, a data exploration and discovery business intelligence platform. He’s worked as the head of data and analytics at Upworthy and as a.

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Userpilot

JULY 14, 2024

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

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Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention?

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Mixpanel

APRIL 20, 2022

In another blog , we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a data and analytics perspective. To make that happen, we wanted all of our activity data related to marketing, sales, product usage, and paid conversion in a single Mixpanel project. Here’s how we did it.

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UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.

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Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

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Mixpanel

MAY 3, 2024

Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make better decisions and optimize the running of our business. Up until now, that was handled by Mixpanel and Looker, our BI (business intelligence) solution of choice. Why is this so important to share?

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Userpilot

JULY 21, 2024

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Looking into tools for business intelligence analysts? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

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Amplitude

JANUARY 13, 2021

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.

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Userpilot

JUNE 30, 2024

Embarking on a career as a product analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product analyst. Product analysis involves two major things: the product and the data. Statistics.

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Userpilot

JUNE 27, 2024

Here are some essential tools: Best tool for feedback collection and product analytics – Userpilot : A no-code tool, Userpilot lets customer insight managers trigger in-app surveys, conduct funnel and path reports, and visualize data on custom dashboards that are easily sharable with stakeholders.

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Userpilot

JULY 24, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Looking to leverage product data for insights? Consider Userpilot for its engagement features and analytics capabilities.

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Mixpanel

MAY 8, 2023

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics.

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Iteratively Blog

JANUARY 10, 2021

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The product team has defined the goals and metrics for this new feature and will have a view of what event tracking is needed to measure those metrics. Looker and Mixpanel). Data team and PM are distraught.

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Mixpanel

FEBRUARY 17, 2022

When it comes to the four pillars of product analytics maturity , collaboration is the part we on Mixpanel’s Customer Success team are asked about the most: “How can we improve our collaboration?” To centralize data, you can use formal tools such as Confluence or Notion, or you can utilize Lexicon in Mixpanel.

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PMLesson's Ace the PM Interview

APRIL 29, 2025

✅ Verified : Celine Liu , Uber's former Global Analytics Lead, wrote this guide. Celine has conducted 100+ interviews across analytics, operations, and strategic roles. They test your ability to transform messy, ambiguous data into clear, actionable business decisions. Sample questions: Tell me about yourself.

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Data Visualization Technical Review User Testing Analytic Tools 52

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? ” The way customers feel about the product is your new brand.

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work? The way customers feel about the product is your new brand.

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People-First Product Leadership

SEPTEMBER 17, 2023

A new product manager is joining my team in a few weeks. Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. In each scenario consider the type of product team you would like to create or be part of.

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Userpilot

FEBRUARY 12, 2025

A shift from the on-premise legacy systems, it aimed to provide a faster, scalable, and more cost-effective way 0f storing and analyzing data. They think a modern data stack only requires combining multiple tools and systems to handle data processing. It's just upgraded tools leading to the same data complexities and silos.

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