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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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What most teams get wrong when choosing an A/B testing solution

Mixpanel

But there are many ways to get it wrong when reaching for an A/B testing solution. In my time as an account manager at an A/B testing tool company, and now at Mixpanel, an analytics platform that integrates with all the best testing tools, the biggest mistake I’ve seen teams make is to try to use an “all-in-one” solution.

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Top 10 Requirements of Cloud Monitoring Tools

eG Innovations

Our APM survey found that 88% of organizations had some form of cloud technology deployed already. There are many who believe they don’t need monitoring tools for the cloud because their cloud provider will take care of all of their performance needs. and “can the same tools used on-premises be deployed on the cloud?”

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges.

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Getting Ready for GDPR in a Software Usage Analytics World

Revulytics

Like many in the software world these days, as you fix your eyes on your monitor and begin to go about your day, the many ways in which General Data Protection Regulation (GDPR) compliance will touch your company likely swirl around in your head. That designation extends to information accessed through the Force.com platform.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. You’re asking a consumer to change how they do something and use a solution the didn’t even realized they needed. So you need to observe people.

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7 Questions Every App Team Should Ask

Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence.

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The Essential Guide to Analytic Applications

Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. How much value could you add?

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Why Operational Reporting is Still Critical in Modern BI

This white paper shares why, in a world full of new features, traditional reporting is still a critical requirement for businesses. Read further to understand the reasons behind its lasting relevance and why it should continue to be an integral part of modern analytics solutions.