Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

airfocus

NOVEMBER 20, 2023

Struggling to manage your B2B product effectively? Discover the key differences in product management for B2B and B2C, and explore how the right tools can streamline your process. This article will help you pick the right tool to enhance your team productivity.

B2B 52

B2B B2C Product Management Product Manager 52

280 Group

SEPTEMBER 10, 2018

In B2B, Sales is your #1 customer. If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful. Bill is recognized as an authority in Product Management, in B2B marketing at all levels, and in strategy. He is author of the book: The 21 Rules of B2B Marketing , available on Amazon.

B2B 185

B2B Product Research Marketing Feedback Loop 185

Product Talk

OCTOBER 11, 2023

When interviewing readers, we uncovered a common desire: “I know someone who should read this article.” We’ve chosen this as our target opportunity and have generated three potential solutions: Add social media share buttons that allow people to quickly share the title and URL of the article. See this article for more on why.

Feedback Software 276

Feedback Software User Testing Technical Review Product Research 276

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them. The most common variables used in B2B segmentation. What is B2B market segmentation?

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Want to learn more about the uniqueness of the product management role in B2B? Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. For the rest of this article, we’ll assume the former.) In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. B2B Product Marketing Job Description. Related Articles on the Product Marketing Role. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. This sample product marketing job description just might ruffle a few feathers.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Bain Public

MARCH 30, 2020

Here’s a list of our product-centric articles that our contributors published. Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Originally published by Loren O'Brien-Egesborg Any company + product manager ?

Article 52

Article User Testing B2B Consulting 52

Userpilot

OCTOBER 1, 2022

As already mentioned at the beginning of the article, adoption results in retention. Best digital adoption solutions on the market for B2B companies. The post 10 Software Adoption Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Product Management University

FEBRUARY 13, 2017

Wealth made simple: news and articles from IRC Wealth. A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. The post 3 Dimensions of a B2B Product Portfolio Management Discipline appeared first on Proficientz.

B2B 100

B2B Management Management Framework 100

NextBigWhat

FEBRUARY 17, 2020

In this article, Jackson Noel, Co-founder and CEO of Appcues, lists out 10 strategies to help your B2B SaaS company take customer engagment to the next level in 2020. . The post 10 user and customer engagement strategies for B2B SaaS in 2020 appeared first on NextBigWhat.

B2B 71

B2B Strategy Article Product Management 71

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

User Testing 230

User Testing Customer Feedback Customer Experience B2C 230

Userpilot

OCTOBER 16, 2022

In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Offer diverse formats of content such as articles, video tutorials and webinars to make sure every person will find support in a way that works for them.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Management University

JANUARY 2, 2017

Wealth made simple: news and articles from IRC Wealth. The post The Solutions Maturity Scale for B2B appeared first on Proficientz. Your product management maturity is gauged by the manner in which your organization approaches the planning, development, marketing and sales of its products and services as business solutions.

B2B 100

B2B Healthcare Government User Testing 100

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Even B2B buyers aren’t left out. And why not?

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Lenny Rachitsky

JANUARY 16, 2024

B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.

User Testing 125

User Testing B2C Outbound Feedback Software 125

Product Talk

NOVEMBER 1, 2023

If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. 2024 Product Conference List was first posted on November 1, 2023 at 6:00 am. ©2022 " Product Talk " Use of this feed is for personal non-commercial use only. Please let us know at support@producttalk.org.

Product Research 190

Product Research Artificial Inteligence Naming Research Software 190

Haines-Group

JANUARY 26, 2024

Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% In the quartile of products that have the lowest churn rates the average is about 3% for both B2B and B2C, which means the best of the best have churn rates even lower than that. for B2B products and 9.7%

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Product Talk

MARCH 2, 2022

This article will explore who you should interview and a few guiding principles to keep in mind when selecting interview participants. Interviewing B2B Customers: What You Need to Know. What about B2B customers? ” Most of the time—and especially in a B2B context—you’re not even going to need an incentive.

User Friction 238

User Friction Customer Experience User Testing Product Research 238

AB Tasty

JULY 11, 2019

This article was originally posted on AB Tasty as A B2B Lead Generation Starter Guide For New Businesses. Having great lead generation skills is important for any business. Read our starter guide for new businesses and budding entrepreneurs alike.

B2B 40

B2B Article 40

Amplitude

AUGUST 4, 2020

Retention can also be calculated with respect to employees, but our focus in this article is on the retention of users, customers, and revenue. On the surface, that looks like a good number for a B2B company — four users retained for every one churned. How to Calculate User Retention Rate.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Product Innovation Educators

MAY 7, 2018

A new book by O’Reilly Press discusses product management for B2B software applications. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment. 8:15] What are the differences between B2B and B2C product management?

B2B 48

B2B Analytic Tools B2C Enterprise 48

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. If you want to learn true market facing, customer-value-driven product management for B2B, enroll in a Product Management University course. Finding user problems. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design? Why Is UX Research Important?

Data Visualization 77

Data Visualization User Testing Research Software Product Research 77

Product Talk

NOVEMBER 2, 2022

Forrester B2B Summit North America. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. June . Machine Learning Prague. Virtual and Prague, Czech Republic. Agile + DevOps West. Las Vegas, NV. Virtual and Austin, TX. Growth Marketing SUMMIT. Turing Fest.

Artificial Inteligence 185

Artificial Inteligence Product Research Naming Agile 185

280 Group

JULY 16, 2018

Of course, there is more than one way to approach this, but here I’ll describe an approach that I’ve found particularly effective with B2B companies: The Steps. We’re really talking about creating clear Personas here, but that’s a discussion for another article. They stem from your Positioning. About the Author.

B2B 45

B2B Marketing Reporting Tools Product Research 45

Product Management University

FEBRUARY 27, 2020

The B2B Product Manager Magazine February 2020. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. The post B2B Product Manager Magazine February 2020 appeared first on Proficientz. There’s Consistency, and There’s Consistently Good! View the February issue.

Magazine 26

Magazine B2B Product Management Product Manager 26

The Product Coalition

OCTOBER 12, 2020

This article is about how we came to understand the shortcomings of our vision, and why we eventually decided to pivot. We’ll talk about how we handled it with all the stakeholders (investors and team) in the next article. We’ll talk about how to handle investors and your team through a pivot in the next article. thanks to us.

Startups 175

Startups Data Visualization KPI Analytic Tools 175

Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. Once a year should be sufficient for most B2B companies. Related Articles. SWOT analysis is far from a new concept, especially for individual products. When Should You S.W.O.T?

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

280 Group

AUGUST 11, 2020

In this article, we will pull back the curtain on just what PLG is, and what it promises. For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. Please register for our upcoming webinar where we’ll do a deeper dive on the topic.

Webinar 296

Webinar Research Software User Testing Customer Experience 296

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. Related Articles. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Here’s the bottom line. Product Led Growth In Context.

B2B 147

B2B Customer Experience Definition Demo 147

280 Group

APRIL 6, 2021

Sorry, you’ve used up your free articles for this month. He has delivered generations of successful technology Products (Hardware, Software & SaaS, Systems) and Services, and is expert in B2B SaaS, Pricing, User Experience, and In-App User Engagement. My Recent “Free” Experience. But don’t worry!

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Webinar Customer Experience User Testing Product Research 291