article thumbnail

User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

B2B 130
article thumbnail

B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105
article thumbnail

Macro and Micro-Segmentation (B2B): How To Provide Hyper-Personalized Experiences

Userpilot

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them. The most common variables used in B2B segmentation. What is B2B market segmentation?

article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Creating a Sales Playbook – 5 Must-Haves 5 Most Effective Techniques For Gathering Voice of Customer Data in B2B You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118
article thumbnail

Product Manager Job Description for B2B

Product Management University

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Software developer. Download the PDF. Product Manager Job Description. System architect.

B2B 113