The Product Coalition

MAY 24, 2023

What could be better than timely help from a developer without waiting for an operator’s response? At Alconost, we think B2B videos should be as easy to understand as B2C communications. Tutorials are more than just technical tools. Business videos don’t aim to praise the product. Order an animated video for your business!

Customer Experience 129

Customer Experience User Testing Advertising Customer Feedback 129

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. it can happen to you as well; new priorities, new initiatives, and suddenly all of your development resources are moved elsewhere, leaving you with no development budget at all.

Product Research 97

Product Research User Testing Customer Experience Reporting Tools 97

Intercom, Inc.

AUGUST 13, 2019

As the head of our Support Ops team, I work daily with my teammates to develop automated solutions that don’t frustrate customers, but empower them. Our bots use AI to provide customers with links to existing resources, like knowledge base articles and FAQs. If they had, the articles likely didn’t address the person’s question.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

The Product Guy

AUGUST 13, 2020

Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? To take a step back, it is also beneficial to develop the thought process in understanding the product. B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

AUGUST 6, 2023

Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice. I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader.

Reporting Tools 144

Reporting Tools Research Software Product Research User Testing 144

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories are used throughout the development process. This is key for user-focused product development. What Are User Stories? They encourage collaborative, creative thinking.

User Testing 116

User Testing Agile Customer Experience Certifications 116

280 Group

AUGUST 11, 2020

In this article, we will pull back the curtain on just what PLG is, and what it promises. For many B2B and B2C products, the framework of a Marketing and Sales “funnel” is well-known and widely-practiced by many software and services companies. Please register for our upcoming webinar where we’ll do a deeper dive on the topic.

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Webinar Research Software User Testing Customer Experience 296

Userpilot

SEPTEMBER 28, 2022

How can product managers use it to develop better products? In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. They also used Userpilot to develop an interactive walkthrough. How about B2C products? Conclusion.

Data Visualization 98

Data Visualization Feedback Software Customer Experience Customer Feedback 98

Userpilot

MARCH 24, 2024

This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Miro’s flow chart templates.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Product Talk

FEBRUARY 2, 2022

During Ellen’s eight years at Orion Labs, she’s seen a lot of change, both in terms of the company’s evolution from B2C to B2B as well as in her own understanding and adoption of continuous discovery practices. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement.

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Product Research User Testing Engineering Testing 232

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

OCTOBER 15, 2023

This article will help answer that exact question. Product Marketer (PMMs) : PMMs operate at the intersection of product development and its target audience. Our lens will focus on the SaaS growth marketer’s role, which mirrors many aspects found in the B2C sphere. Their primary focus lies in activation and adoption.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

The Product Coalition

DECEMBER 15, 2020

At Heads and Hands , we develop m-commerce applications for the various market industries. Therefore, we decided to share our experience on how to create a product card in a B2C mobile app so that it leaves no doubts among users. We hope this article gave you the valuable insights needed to design a good product card.

Feedback Software 140

Feedback Software Technical Review User Testing Customer Feedback 140

The Product Coalition

JUNE 15, 2020

It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. You might also be interested in: How to Get a Product Management Job at Slack Pinterest: B2C Product-Led Growth Advocates for product-led growth often point to Pinterest as a shining example of how it’s done, and the incredible results you can achieve.

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Onboarding KPIs Strategy Product Management Product Manager 88

UX Studio

MARCH 1, 2024

While some team members immersed themselves in articles and courses, others extensively tested AI tools within the given timeframe. For instance, when creating a B2C persona for engagement ring buyers, the AI output was generally correct but couldn’t provide nuanced insights, such as the emotional aspect tied to the purchase.

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Userpilot

MARCH 20, 2024

This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

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B2B User Testing Technical Review Customer Feedback 60

The Product Coalition

FEBRUARY 5, 2023

Paraphrasing EL-P a bit, “You put an article out, and it’s not in your hands anymore, and that’s cool with me”. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. Let’s explore what EL-P teaches us about pivot models. Who is this EL-P?

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Product Innovation Educators

MAY 7, 2018

Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. I also recommend you to read this awesome (and detailed) article => [link] Other questions I like asking… [UX] What is the key for a good user interface? [UX]

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Weak Development Team Product Research User Testing Research Software 60

Userpilot

JULY 5, 2022

In the article, we’re answering these as well as many more questions, so dive in! As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. However, such change is built on the foundation of the processes developed previously.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

JUNE 30, 2021

In this article, I will be going over two popular SaaS signup flows: friction-based signup flow vs. frictionless signup flow. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ The signup flow is one of the most critical aspects of the user experience journey.

Customer Experience 101

Customer Experience B2C UX Banking 101

Userpilot

JULY 16, 2021

A simple Google search will lead you to numerous articles listing every possible metric out there. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Inform product development. Help decrease churn.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

BrainMates

JUNE 25, 2020

For a business to consumer (B2C) Product this is also often the user. During the customer-centric design and Product Development Process, Product Managers are trying to understand the unmet needs of target customers. Developing a series of Scenarios for each of your target markets can be a fun creative and collaborative process.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours. Of course, the product team still has product-specific KPIs , just like the development team, the marketing team, the accounts payable team, the sales team, etc.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Product Talk

SEPTEMBER 1, 2021

Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Lisa says that as the product team builds solutions based on their conversations with customers, they also create assets to announce these developments.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

The Product Coalition

JUNE 7, 2019

For instance, they taught me how to use Photoshop but it wasn’t deep enough or developed in context. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. Of course, I was interacting with developers all the time. We use JIRA to manage development efforts.

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Intercom, Inc.

OCTOBER 13, 2022

When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. And by giving your articles our own tab, we’ve seen article view rates increase by over 30%”. We’ve also updated how article suggestions work.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

ProductPlan

JANUARY 17, 2023

For the rest of this article, we’ll assume the former.) Let’s assume that you have established a clear research objective, either an area of inquiry related to your customers’ domain where you’d like to develop some differentiation or a hypothesis you have developed about how your product could improve based on some sort of customer feedback.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Good Product Manager

MARCH 19, 2015

In this presentation, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process. Interesting article from @nytimes on MBA programs adjusting to tech business (& dare I say "design thinking?") ") [link].

Customer Experience 68

Customer Experience User Testing UX B2C 68

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. You also develop the roadmap and address the product development as per the roadmap. You define the pricing of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Business of Software Conference

DECEMBER 14, 2023

We tend to have certain ideas about the characteristics of developers and salespeople, and those characteristics tend to be quite different. Helpful tips are generally given based on someone’s goals, and different goals matter. Rule Worth Breaking #4: You need to hire expert salespeople.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Userpilot

DECEMBER 21, 2022

You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. In this article, we will discuss product analytics, what metrics to track, what to avoid, and how to optimize them. B2C apps tend to have a higher DAU/MAU ratio than B2B apps. Time to Value.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Pragmatic Marketing

MAY 23, 2017

An article about your products with a nice headline and an intro is not much different from an ad. Forrester Research recently found that 87 percent of B2B marketers struggle to develop compelling content. And B2C marketers are not doing much better. But why is it so difficult?

Marketing 70

Marketing User Testing Education Weak Development Team 70

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Developing market interest and building personal engagement are the key contributions to the bottom line.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JANUARY 25, 2021

Once you figure that out, you can read through our article, where we will cover what is a user persona, why your SaaS absolutely needs one, examples of user personas, and when to use them. If you are developing a product without a specific persona in mind, your company won’t become profitable. They are based on months of research.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75