UI/UX Articles and Interesting Tidbits of the Week
April//27//2018
Here are some interesting finds on UI/UX of the week!
1.http://www.businessinsider.com/8-ways-to-listen-to-your-customers-2010-6
Ways to Listen to Customers. Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight of the article includes:
“Gathering your best customers together to talk about your business and product is an excellent hands-on way to get direct feedback. Focus groups give you more in-depth insights than surveys. They’re “qualitative,” Aoyama tells us. “They tell you why and how something is happening.” In the past, the expense of focus groups were often prohibitive for many small businesses, but the internet has made things much more cost-effective, he says. Rather than having to deal with the cost of bringing together multiple groups of customers into one space, companies can now do focus group research using online tools, such as Webex sessions. Aoyama adds that this development also gives companies instant access to customers across geographic locations.”
2.https://webdesign.tutsplus.com/articles/why-dark-ui-patterns-are-bad-for-business--cms-30909?
Dark UI Patterns. With all the issues surrounding privacy on Facebook, this article is a good reminder of why Dark UI patterns create more damage for companies and their brand, than any potential revenue it may initially create. Highlight of the article includes:
“Once users realize they’ve taken actions they don’t necessarily want, they will likely feel outraged and frustrated. Users do not want to be taken advantage of, to lose privacy, to be spammed by misdirecting popups, or to inadvertently navigate to pages upon pages of advertisements. These patterns go against the tenets of UX and are the antithesis of being empathetic to the needs and desires of the user.”
3.http://uxmovement.com/forms/the-best-place-for-error-messages-on-forms/
Error Messages on Forms. Very interesting and relevant article from UX Movement. It focuses on best practices for the feedback state that can be encountered on forms (the three states of form building, include default, focus and feedback). Highlight:
“The western reading system goes from left to right. When users move their eyes from the input to the error message, it feels like a natural progression that requires little mental and visual effort. Moving their eyes from the error message back to input for correction also follows the natural flow for rereading text. Placing error messages to the left of the field goes against the western reading system. Users move their eyes in the opposite direction of their natural reading flow when the error message appears. Instead of a natural progression, it feels unnatural and is suboptimal when users want to complete the form.”
